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Transcripts:IBM 106 | Interview with David Hooper of

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Sterling: This is Internet Business Mastery, episode 106.

In a world where bosses control your life, and thoughts of escape fill your mind, where inspiration seems dead and cynicism rules the masses. You have a desire to break free; you feel the need to take control. Now there exists a place where the secrets of freedom and wealth are given to those who believe. Internet Business – free your mind!

Sterling: Hello, and welcome to Internet Business Mastery online at Internet Business, I’m Sterling….

Jay: And I’m Jay….

Sterling: And we’re here to help you escape the ‘9 to 5’ and live the lifestyle of your dreams by turning your life’s passion into a profitable internet business, even if you’re just getting started today. On this episode of Internet Business Mastery, we have an interview with David Hooper, creator of one of the first membership sites. And in the Quick Tip we have a recommendation for managing your passwords to save time and sanity.

And we’d like to remind you that if you’d like to get a jumpstart on creating your own profitable internet business using our proven system, you can claim your risk free trial membership to the Internet Business Mastery Academy by going to

So Jay, what’s going on?

Jay: Well I wanted to throw a couple thank you’s out to audience members. It’s interesting doing this show we recorded. Like right now I’m in my place, you’re in your place, we’re a few states apart, it’s just you and I looking out our outline talking to each other recording it and in a couple weeks after it’s gone out to our team and has gotten processed it will show up on our show.

We see the numbers, we know a lot of people listen to each episode but sometimes because our business and our medium can be so virtual, the faces sometimes you don’t get. So just a couple instances recently were really fulfilling because it connected back to actual people within our audience. And actually two people were in response to my recent knee injury that I’m going physical therapy for and it’s progressing well and everything but it’s really cool…a long, long time student of ours Scott Ardella who did our very first coaching course a few years back, I believe we’ve had him on the show as well. He’s physical therapy, fitness…he has all these certifications, I can’t even count them all.

Anyway he sent me a bunch of exercises and links to YouTube videos, he’s like, “Here, check these out. These will help you get your range of motion back in your knee.” I was incredibly grateful that he took that time and even answered a couple of questions for me, and then another person recently Elsie Escobar who’s a yoga teacher and I guess has followed my stuff all the way back from when I did the podcasting underground and stuff like that, this week I got an email from her going, “Hey, I heard about your knee injury in the recent episode of Internet Business Mastery and here’s four videos I made.”
And she literally made them custom for me speaking to me and she was even relating them to like lingo that we use in Internet Business Mastery and gave me exercises that I could do even while I’m sitting here as we record, or as I’m just sitting watching TV. “Be conscious of this particular alignment of your leg or your feet or this particular alignment of your hips,” and I’m like wow.

It was cool because it was so…I mean that’s just a good lesson for any marketer or product creator is keeping in mind the wants and needs and the type of market you have and I think that’s awesome. I mean I would love to do more yoga, like yoga for internet marketers. It’s like here’s the ten minute routine you do between your two hour blocks, you get up and you do these few things and it will realign your back and help fix all those awful things that happen to your shoulders and everything because of the postures that we fall into as we type into our computer.

It’s like being connected to a market and knowing what their needs and wants, and she did a great job. I was very touched that she took the time, it probably took her hours to record those few videos and send them off to me. So thanks to Scott and Elsie for that.

And I’ll throw in a quick thank you too for Mark Mason who is one of our community managers in the Academy. He took my wife and I out to steaks recently, so I guess I mentioned that not only to thank these people publicly but also just to say, it’s very fulfilling to actually meet people in person. I’ve met Scott in person, to see those faces, these people that have been around for a while and they tell you in person or through video how much our show has helped them and then here they are feeling so grateful that they’re returning and kind, and sharing their talents with me.

So I just think that’s a very cool thing, it’s definitely a phenomenon that I think anybody that does business in this way can expect to experience, with that relationship that they build with their audience.

Sterling: Yeah and though I haven’t hurt myself recently, on a completely unrelated note, I really like the TV show Dexter and The Office – completely unrelated…I’m just saying.

Jay: And you like steaks a lot as well.

Sterling: I really like steaks!

Jay: So that’s what’s going on for you.

Sterling: It’s nothing…I just wanted to say it.

Jay: Right. Absolutely. Well I’m excited about our interview today, it actually comes full circle in many ways but I’ll share that when we introduce our guest, so let’s go ahead and dive right into that.

And now the featured segment…

Jay: Alright, we’ve got a great interview for you on today’s episode. In fact, a very interesting full circle stuff coming around here I was just realizing as we were getting ready for this show. Today’s guest is David Hooper…first of all I want to go over his bio just a bit because there’s some very interesting things here. But then I’ve got a couple of personal antidotes to throw in.

David Hooper comes from the marketing arena and the music business originally. So a marketing expert with music entertainment industry, acts like No Doubt, Run DMC, even Rat – that’s a throwback there. Non-music clients include MTV, VH1, BBC, Universal Pictures – so definitely working in entertainment with some big names, but in 2006 his radio show, Music Business Radio debuted featuring interviews with some of the top music industry professionals and producers, record label executives, managers, booking agents.

So knows the music business really well but also has done quite a bit in the online arena, and in addition to all this has authored a number of books, several books devoted to marketing as well as several inner game books – mindset books. Any listener knows that Sterling and I really enjoy talking about the mindset because we know it’s so, so critical as David does as well, and that’s a lot of what we want to talk to him about today.

Sterling: Hey Jay, do you remember Rat or were you too young for that? I’m old enough to remember Rat.

Jay: I actually do remember Rat. Believe it or not my very first tape I ever bought…I was into Hair bands, I was like in elementary school. It was like fifth grade but it was like Jon Bon Jovi and there was probably Poison in there too and some things like that.

Sterling: Well I guess we should hi to David first. Hi David….

David: Hello, hello. And guys, in all fairness, I was probably in fifth grade when Rat started as well. And that’s actually an interesting conversation that might fit into this. I might see if I can throw that in because Rat broke up and at one time there were about five Rats out there each with a different member. But they’re actually back together again and still going strong, so if you want to talk about tenacity, Rat is certainly a band to look up.

Jay: Awesome! Well Dave, we were realizing a couple of things one of which I told you in the email when you contacted us and we were kind of going back and forth a bit. And the one was that as all our listeners know, I’m also a musician, used to be in music really, really serious – put as much time and energy as I put into internet business now, I used to put that all into my band and recording CDs, and going to conferences about music, and I used to work for Digitech and things like that.

And so to let the listeners know, I came to your conference back in ’02 or ’03 to the 2NMC which stands for the Nashville New Music Conference is what it was called, right?

David: Correct, yes.
Jay: And I learned a lot of great stuff, I met Derek Sivers and people you’ll know from CDBaby, and so it’s just a funny full circle moment there. And also incidentally at that concert, I met in person for the first time a mutual friend of ours, Bob Baker who is also in music marketing. And Bob, I got on his newsletter and in 2005 was the first time I ever saw the word podcasting and went, what is that? It was in his newsletter, and that was the moment when I was like okay, I’ve got to go figure out what this thing is and then I decided okay, this is something I want to be top expert in.

So Internet Business Mastery indirectly comes out of all of that, and so it’s an interesting little…and then one other thing we realized is, I think you had a niche article monthly thing. I’m not sure if it’s still running, but as best recollection that is the first thing that we ever promoted through Internet Business Mastery was that monthly article.

Sterling: Our first money….

David: Well I’m going to take credit for a lot for you guys!

Jay: We’re just handing you the keys here. It’s just funny how those things come back.

David: It’s funny you mentioned it, it’s really a small world though. I mean when you think about the music industry, it seems like it’s so large. But it really is small, the internet marketing space is certainly small, the blogosphere…I just launched this brand new blog and I’m looking into that. That’s really, really small, so the world looking at it from the outside, it may look large but it’s actually quite small and there are ways to break in and I guess we’ll talk about some of those today.

Jay: Yeah I guess it makes a good argument for doing good in the world and ethical business practices because the things will get around eventually otherwise if not, and in unexpected ways. So…little bit of my bonus mindset tip as we get started here. So let’s start out by having you tell us how you made the transition then from being a musician, then to a music marketer, then to an internet entrepreneur. It’s kind of an interesting journey there.

David: Yeah it is. And I was actually probably an entrepreneur before I was a musician because I believe that entrepreneurs were born that way. As an entrepreneur, the kind of guy who had everybody else running his paper route and then I was taking a piece off of every one of them.

So I was doing that fairly early, but I also grew up in Nashville, which means that I was basically born with a guitar in my hands. And that came along pretty much the same time and it seemed to me to be a pretty cool gig being a musician or at least what I thought being a musician was where I would hang around, play songs, and get women and that kind of thing.

But I knew from being in Nashville the business end of it, I knew that if I had to make it a business I would have to have the business element of it and I went to school for music business, commercial music and that was kind of my first official thing in the music business because I knew I was going to have…I knew that my music talent wasn’t there. That’s what I’m trying to get at. There are a lot of great guitarists in Nashville, I was not one of them.

I had the entrepreneur thing in me and the transition came really when I was able to have a mediocre band packing people in, and people were like, “What is this guy doing?” And other bands would come to me and ask for advice on what I was doing to pack people in and it just became a business, just a way for me to make extra money for amps, and guitars, and things.

Jay: Right, and Nashville where your cab driver’s probably a better guitarist than you are. It’s just like everybody is a stellar musician and I mean I very much relate with your story because my band in realizing just because I make cool music that I think is cool doesn’t mean that people are going to show up and so marketing is important.

And thank goodness it led me to realize wow, this marketing thing is pretty cool and I’m kinda good at it so it’s a similar route there as well.

David: Well see, not only that. It’s just the opposite too, what I found out when I was working in the business and similar to my own experience is, some of the guys that are really successful aren’t necessarily the best musicians. They just had the mindset which we’re going to get into, but also the work ethic. So I was like hmm, wait a minute, this is not about the music, or this is not really about the songs. I mean you turn on the radio, it’s like how did this stuff get here? She can’t even sing!

That stuff can be fixed, we can airbrush you, we can autotune you. There’s a joke in Nashville, we say, boys don’t bother tuning those guitars, we’ll fix them in the mix. And that’s true, studio time is expensive, that’s the joke. So really everything has to do with mindset and that was really the first place that I saw it.

Jay: Very cool.

Sterling: Well what advice would you give to somebody who’s kind of at the point where they have an idea and they want to give internet business a try, but yet maybe they talked themselves out of even taking action to see if that idea would even be a success.

David: You know that’s a really good question because I believe again, if you’ve got the entrepreneur spirit in you, if you have this idea, it’s going to keep coming around and it’s going to come around and come around. It’s like a lesson you learned that you should have learned a long time ago and it keeps getting worse and worse, and worse, and it gets bigger and the damage is worse.

If you’ve got an idea inside of you, it’s going to keep coming around. Like you might say well, I’m going to try this job out, but that idea is like an itch you can’t scratch. And I think it’s important to listen to your intuition, you get better at it as you go along. But initially maybe you are starting to ignore it because we’re all around a bunch of naysayers, that’s just how it is. I mean even if you have the most supportive family in your world, the whole world it seems like is saying no, you can’t do this, you can’t be a musician, you can’t sit at home and work in your pajamas. People don’t do that, you’ve got to work hard. I mean look at the stuff that we’ve been programmed with.

Since we have been born, you’ve got to work hard, you’ve got to work hard, you’ve got to work hard. And I do believe there’s an effort that you’ve got to put in it, but we’ve got to get around that so I don’t really blame people for not really jumping out and doing this thing at first. But the thing is, that voice gets a little bit louder for the people who are entrepreneurs, and a little bit louder, and a little bit louder.

And it gets to the point where you just can’t stand it anymore, and maybe we can talk more later about how I quit my final day job because it was a huge blowout. I went out with the lid off, security was called, and it was a massive thing because I could not stand it anymore. And I think a lot of people are like that, but for now my advice would be to take baby steps. Just keep thinking about it, let it simmer.

Maxwell Maltz, I don’t know if you’ve ever read these books, there’s a book called Psycho-Cybernetics. Jay, I know you’re a fan of Dan Kennedy because I know you just spoke at his event, but Dan Kennedy actually has done some stuff with Maxwell Maltz called The New Psycho-Cybernetics. Have you heard it?

Sterling: Oh yeah.

David: So you guys are familiar with it, most people that are familiar with mindset arts, it’s right up there with Think and Grow Rich to me. And he talks about this servo-mechanism and basically you put out the idea to your servo-mechanism, and it will figure out the things for you. So if you just keep thinking about this, it might not work in its current state, but you’ll tweak it a little bit and pretty soon it’s just going to be boiling over to where you know it’s going to be a success. And you get out there and if it’s not, you’re going to tweak it some more and it will be.

Sterling: Yeah you know, it’s interesting because that’s exactly how it happened for me. I was a big fan of the Think and Grow Rich and the old Psycho-Cybernetics, but they’re very similar. But at the time I read the Rich Dad, Poor Dad and I was working in the career very similar to music, it’s the film world. So I was in L.A. working in that business and I was doing what I thought I was going to do and it’s funny, once I read that Rich Dad, Poor Dad and realized that entrepreneurial vision of wanting to have this business and be in charge and this stuff, it took me a little while.

Because I was very well paid in that industry, and then I finally got my dream job that I’d been working for, for like 10 years or something. And I finally got to Warner Brothers, and in a month and a half…you said blow out, I didn’t quite have a blow out but I did get to hear the famous lines that you hear in movies about Hollywood. “You’ll never work in this town again!” I got “You’ll never work at Warner Brothers again,” because I was one of the youngest guys to get the job and when I said a month in, “Oh, you know what? I’m going to go start my own business,” they were like, “You know you can never work here again, right?”

Like you don’t leave here, and I just had to do it like you said. I had that thing going – look I have to at least go and try to make this work, and at the time I didn’t realize that really it’s just you keep doing it until it works. And along the way I figured that out and just kept going because I broke the bridge, I couldn’t go back so I had to make it work.

David: Well I was just going to mention, they say that when you…you basically want to be on a highway with no exits where you have no other option. Because then you’re going to work harder, and you’re going to make it work because when you had Plan B, you used Plan B. So I think it’s important and that’s exactly what I did. I just got to the point where I think subconsciously I was like; I just can’t stand this. So I’ve got to ruin my reputation so bad within this company or within this job, and this is a job I worked four days.

I mean that’s how bad it was, it was just that intense and it just came over me because every time I would walk in the door I’d hear this elevator door slam, I felt it was like a jail. I said I can’t stand this anymore, I’m going to kill myself. And so it was very, very scary but I remember walking out of the parking garage or driving out, and it’s this dark parking garage, I remember seeing that light and it was just something that overcame me. I said I know that it’s going to be okay because that had been simmering in me and my story, what I was telling myself, it was like I am going to make this work. I had about 20 failed attempts where I would work a job, I’d make some money, then I’d quit and try to do it on my own.

But then I would get scared, it wasn’t because I needed to go back but I’d go back to a job just because I got scared. I said I’m just going to see what happens if I make this thing work and I’m just going to trust it that it’s going to work. And I’ve had some very, very scary times. But it’s always, always worked, I’ve still got scary times. And now I’m fortunate that I’ve got a little history that I can look back on and say well, you’ve done this 10-15 years, you’re going to be okay.

Jay: Well and that actually leads me to another question is that consistence success mindset. Let’s say that somebody does decide to give it a try, whether it’s the big blow out or whether it’s just like okay, nothing dramatic but I just want to give this a try or they start letting it have place in their mind.

Maybe they read a book, they go to a workshop, they get really pumped but then there’s always those times like you said, we’ve been doing this several years and still hit those hard moments. The moment they encounter something hard or you perceive that you’ve had a failure, that motivation can deflate so what are some things that have helped maintain that success mindset consistently?

David: Well I can tell you the number one thing that works for me right now is you’ve got to have that support system. Because even now here I am fifteen years into it and I still have those months where something will just happen, like there’s an issue with the distribution system, there’s an issue with manufacturing, you can’t fulfill the orders, the licensing deal goes through, you’ve advanced or tried to grow too quickly because that’s a problem that I’ve got.

It’s like I’ve got too many ideas, I spread myself too thin and I’ve got a key employee. Her name is Wendy, I’m just going to call her out by name. And Wendy is one of those people I can go to…I always say she’s always talking me off the ledge. “David, it’s going to be okay,” and she says to you what you already know but sometimes it helps to have another person say that. So that would be step one. You’ve got to have a support system, for a lot of people it could be your wife or your husband, or your boyfriend or girlfriend, a significant other.

For me it’s a key employee who really gets it and who maybe sees what’s going on in a different perspective. I know we’re going to talk about masterminds on the call a little bit later but it’s good to have…like music for example. We have a producer that comes in and makes the records, I always call it a third ear; the musicians are too close to the music.

Or if you want to think about the earth that we live on, this is a great example. To me, I’m looking out my window right now and I see trees, I see houses, the earth looks flat where I am. You get a little perspective, you get away from the earth, you go to the moon and you can see the earth is actually a sphere, right? So sometimes it takes a little bit of distance to get the true perspective of what’s going on. So I would say a support system is number one that I would add to that list. Number two I would say, you’ve got to focus on the good and not look at the bad because there’s still a lot of good. Let’s say your goal is $20,000 a month, maybe you made $5,000 or you made $10,000 this month, that’s still more money than most people make, right?

It’s probably enough for you to live on unless you’re just going crazy. So I’d say number two, focus on the good. I mentioned this earlier, look at your history and think about that. If you get 10 or 15 years of success, or if you’ve got one year of success, even if you just started…we’re in a recession man, if you can start it now, imagine when the recession is over.

And I would say just look at those small steps, just do what you can because this is like dancing or this is like yoga. I do a lot of yoga, I couldn’t touch my toes at first but now I can. It didn’t happen overnight but it was small steps, incremental steps. Weight lifting – you don’t start out lifting 500 lbs, you start out lifting maybe 10. You do what you can with what you’ve got and eventually you move up into the higher weights. So those are four steps that I would say for that.

Sterling: Awesome, thanks. On the show, we talk a lot about passion and going for a passion business but what advice would you have for somebody who isn’t quite sure what their passion is or maybe they have their passion but they’ve got a lot of mental obstacles that lead them to believe that they can’t make a living doing what they’re passionate about.

David: You know what, that’s a really great question. I mentioned earlier I was born in Nashville and I think one of the advantages that I had here was seeing all these musicians who were able to make livings. Nashville, you’ve been here so you may have had that cab driver who’s a better guitar player than you are, but it’s really weird because Nashville is almost like living in a town where there’s like one factory and everybody works there.
But instead of a factory, it’s the music business. So I was able to growing up…my first record that I ever recorded on I was about 5 or 6 years old and it was like kind of a Barney thing, like a kid’s sing along. So I was like straight into this thing man and I saw that people were making money, and I saw the big studios, and the nice cars, and the tall buildings, and I think that that’s like a huge advantage I had.

If you don’t have that advantage to actually see firsthand that there’s people that are being successful…and let me add something to that before I get to not having the advantage. I want you to think about celebrities, why is it that Donald Trump’s kids are all so rich? Is it because Donald Trump gave them a lot of money? No. Why is it that Paris Hilton is doing well and has her own business, or her sister Nicky Hilton has this big bag business? Is it because her parents gave her a lot of money?

Yeah a little bit maybe but a lot of it is because of the mindset because they expect to be successful. Celebrity kids…Pete Rose, famous baseball player, he had a kid also a famous baseball player. Dale Earnhardt, famous race car driver had a kid who’s also a famous race car driver and they just expect it. So if you’re not fortunate to be born into a community like I was, or have a celebrity or a very successful parent you have to ask yourself, are there people doing this?

What is it that they think about, how do they think? What are they doing and just start to model them just as if you would if you were growing up around them or maybe one of their kids even.

Jay: Yeah that reminds me when we went to real estate investing group because I was learning about these principles of ‘you’ve got to surround yourself with it,’ and so all of a sudden I was regularly put right in front of me people talking about the possibilities. Whether they were hoping for those possibilities themselves or they’d already achieved them, and there was both there, but people just talking about the $50,000 real estate deal, the quitting their job. And so that stuff was just in front of me all the time, kind of like when somebody breaks an Olympic record all of a sudden the human race just expects oh, now we can run that fast, now we can swim that fast. And so that’s kind of the same thing that comes to mind so that’s…yeah, good point.

David: Well it’s only impossible until somebody has done it. And you talk like the 4-minute mile, that’s a famous one? What happened after the 4-minute mile? Like ten guys broke it the next week or something…I’m exaggerating but a lot of people broke it. And now we’ve got high school kids that can do it because they know that it can be done and we learn how they did it. We don’t have to like reinvent the wheel as far as training, and diet, and everything else.

So that’s fantastic, and by the way…I’m absolutely not endorsing multi-level marketing but if you’re like in the middle of nowhere, I guarantee you there’s some kind of like Amway or some kind of multi-level marketing thing…if you just want to find a bunch of success oriented people, some not all, but go to a multi-level marketing event. Just hang out, don’t buy the stuff but just talk to these guys and they talk big numbers, and if you hang out with people who are talking big numbers you’ll soon think that that’s normal.

And studies, it works just the opposite way as well, when you hang around somebody who’s fat, overweight, or out of shape (whatever you want to call it), you start thinking that it’s okay to be that way. So being fat and out of shape is contagious. Well wouldn’t it make sense that being wealthy and being successful is contagious as well? I would argue that it is.

Jay: Yeah to be around people and expect the same kinds of things that you want to achieve as well.

David: Yeah, absolutely. The worst thing that you can do, I mean the worst part of poverty…growing up in like a housing project or something like that, it’s not being broke. It’s just being around people that are beat down and just have no sense of hope, I think you’ve got to have hope that there’s something better for you. When you’re trying to build a business and you know there’s something better and that you can achieve it because the hopelessness…I think that would be the one emotion that I would absolutely not ever want to feel.

Jay: Absolutely. So another thing that’s required in this journey is the leap of faith, and I’m sure all there of us could come up with multiple leap of faith type stories in our process. And through your experience in the music business, you worked several day jobs and we know that our audience, a lot of people have that desire to eventually replace their income and quit their job, and enjoy that level of freedom and income, most of that level freedom and fulfillment that comes with that.

But it’s definitely a mental shift that has to happen and so we’re kind of wondering what your experience was like, what was the mental shift when you made the choice to take that leap of faith you talked earlier about, that experience you had and to leave the job behind and completely focus now on business. What were some of the things that maybe you faced or eventually made that leap of faith for yourself?

David: Well before I quit my job for the final time, which is the one I mentioned earlier where there was kind of a blow out there, and I’d been there four days. And the reason it was only four days was because I got to the point where I could not take it anymore. I would work a job, then I would quit and save my money and run out of the money, have to work another job because I would keep getting scared.

And I was like; I can’t do this anymore. I knew…there’s that saying and it’s sort of true. It says if you keep doing what you’re doing, you’re going to keep getting what you’re getting, which is true except when the whole world around you changes, that’s a whole other discussion. But for me to keep working, quitting, working, quitting, working quitting, I knew it was like a cycle I would just have to break and I was going to have to do something different.

So I just said I’m going to ride this thing out and I remember actually mentioning coming out of the parking garage seeing the sunlight. I got home and I was feeling great, and then that doubt started to creep in. So I walked down, I was living in like an urban area. I walked down to get like one of those newspapers that we have called like “Jobs” or “Weekly Job Guide.” I’m sure every major city has them.

And I looked in there and all the jobs in those things were awful. They’re like customer service jobs for like $5-$10 an hour or digging ditches and that kind of stuff. And I was like, if this is the best that I’m going to find, I’m going to have to make this thing work, and right then I made the decision and I stuck it out and I said I’m going to ride this thing out until the end.

And what I found is…I really believe like if you meet somebody, trust brings more trust. We can get into the law of attraction stuff later, but if you want to be trusted you have to be trustworthy first and I think there’s something to that when you trust your own ability. You have people that are going to start to trust your ability, so I just knew I would have to do better about trusting myself and I made the decision and I worked like hell to make sure that it happened. So I hope that answers the question.

Jay: Yeah, and I think people like to hear what the experience was like for different individuals and it gives them some insights. So yeah, thanks for sharing that.

David: I mean it’s really scary, like one time…I wanted it bad man. One time I remember going up to Philadelphia and I had like…this is after I had been employed and I was actually making money. But I remember I had like $.11 cents in the bank account. I remember getting money out, like $20 and I had $.11 cents left and I was like oh hell, how am I going to do this?

And it was the kind of thing like you check into the hotel and you’ve got to put the deposit down, I didn’t even check out of the hotel. I mean I just let them run my card and I was so embarrassed that I just left. Eventually it came through and I paid the bill and everything but I think you just have to really, really want it and trust that everything is going to work out.

Some people would be really afraid of that so they wouldn’t even take the step, especially if you are into info products, the things that you do. I mean my first book and Jay you may have it, it’s called “$100,000 a Year in the Music Industry.” It was not a perfect book and if you look up “$100,000 a Year in the Music Industry” on Amazon, go to some of the very old reviews. People slaughtered me, they crucified me, they said, ‘this book sucks!’ Who wrote this, like a first grader? It hasn’t been edited, it’s good information, but it’s awful.

Yeah that book sold a lot and that never would have happened if I had been scared or worried about making it perfect because it’s never going to be perfect. You have to just put it out with where you are now and fix it later. We’ve since revised it and it’s a lot better, it’s actually off the market now but there was several revisions while it was still on. And just do the best you can now and fix it later, it’s like I said about the joke – don’t tune your guitars, we’ll fix that in the mix but do that with your business.

Jay: Well I can remember reading that book actually on the way home from Nashville from the conference and highlighting it. And I remember thinking oh, well there’s a mistake but I didn’t care. I just wanted to learn what I could learn from it and I was sitting there highlighting it and refer to it later. I was trying to get those few extra nuggets that might give me ideas of how to take my game to the next level so yeah absolutely…just sometimes good enough is good enough and you can improve upon that as you keep moving forward. We say that enough – good enough is good enough – but I don’t think it could be said too much.

David: Well you want it to happen now and that includes even the bad stuff. This was a music business related thing, I had a federal copyright infringement lawsuit against me probably about the same time that you came to that music conference. And it’s very, very scary, I mean they were after me for criminal charges, they said I’d done all this stuff and of course I completely disagreed with it because I try to run my business in an ethical manner.

But nevertheless, federal case against me, right? And I was going through that and I was going, this sucks but now here I am about ten years later and it was really one of the very best things that happened to me because it taught me a valuable lesson to check things that I’m more successful than I was then. It taught me that everything was going to be okay, so even some of this bad stuff that happens. It might seem like it completely sucks at the time, but it can be the best thing that ever happened to you and enable you to do something better than you would have done otherwise.

Jay: Absolutely. Well these are some great gems for mindset, we’re going to go ahead and finish up this segment for this free segment that goes out to the show. For those who are interested in hearing more from David, we’re going to continue the interview…and the complete interview, the premium version of the interview will be inside of the Academy as a “Grill the Guru” segment in there. And he’ll talk about…we’re going to ask him about…he’s been very prolific in publishing books and putting lots of content out there, so we’re going to ask him about how he maintains that level of work.

We’re going to ask him about some more of the cornerstones of his mindset that has led to his success. He’s mentioned a lot of different things he’s done over the different years, we’re going to ask him about how he identifies different opportunities and decides when it’s time to shift gears a little bit and progress to the next level. We’ll probably ask him about licensing content and some things that he’s done very well too, but for those listening to the show right now David, how about you let them know quickly where they can find out more about you?

David: I’ve got a brand new blog, it’s all about mindset. If you like what I’m giving you here, I’ve got more of it on the blog. It’s called, which is a saying that says every public victory is proceeded by a private one so just remember that one – And actually I’ve got a free download available, it’s called Rich Switch which is has my 3-step system for changing your mindset. It’s also got some information on masterminds – so

Jay: Awesome, so I think we’re going to ask you about your 3-step goal system as well in the next segment.

David: I’ll go into depth for you guys.

Jay: Awesome! So those who are interested in hearing that, you can find that in the Academy. If you’re not a member of the Academy you can get your risk free trial by going to

It’s time for the Internet Business Quick Tip…

Jay: So Sterling, how many passwords do you think you have for online stuff?

Sterling: Oh man, hundreds. Hundreds at least. I don’t think I’m up to a thousand but I have hundreds easy.

Jay: Yeah, we’ve been doing business for a long time now and it’s crazy to think there’s always new accounts of this, that, and the other coming out and probably some accounts you don’t even remember or use anymore. But even if you add up the ones that you use say at least on a monthly basis it seems like yeah, it easily comes out to be dozens to hundreds for some people. And I’d have to look, I don’t know exactly how many it is for me but yeah, on a daily basis I’m sure there’s probably at least ten passwords that I use on almost a daily basis.

And as people tell us for security reasons it’s a good idea not to use the same password for everything. That definitely can come around and bite you later, but then it’s like well then what are you supposed to do and you end up with a hundred different passwords, and how do you remember all those things? And then it’s funny, when you’re online during the day frequently doing stuff, there’s a lot of time you might spend filling out little forms or filling in password and user name and different things like that.

So that’s the topic of today’s Quick Tip is, how can you manage all of those passwords and things? And I’m sure we’ve probably mentioned in passing this particular solution before, I know we’ve mentioned it in the Academy before but that is RoboForm. And this is a software you and I were just realizing before recording this, I think it’s been seven, eight, maybe even nine years now that I’ve used RoboForm, even as an employee back working at Digitech I used this to keep track of my email, and my bank passwords, and all kinds of stuff like that.

And since then it’s grown and gotten even more sophisticated, even more secure, more features and this might be easily one of the things I use most on a daily basis is RoboForm for the ease of keeping all the passwords, saving me a lot of time, and I’ll even use it for instance in filling out like 99Designs forms. I can make a template in there in RoboForm and punch it and it will fill in the basics and then I can just fill in a few extra things. Or you can have it remember just anything you fill in online you can have it remember, so it’s really handy

I know you use it a lot, do you have anything to add to that?

Sterling: Well yeah, that’s the other thing with identity stuff, they have an identity function where you can put all your credit card information and all that stuff so when you come to a site, it fills in your address and everything. You just push the button once and it fills absolutely everything on the page, that’s awesome. I actually didn’t realize you could do the form thing like 99Designs; I will absolutely use that. I was just using all the basic functions but yeah, that’s a cool one if it’s something you do over and over again.

Jay: RoboForm is PC only, if you’re interested in checking it out you can go to And I know that on the Mac…and I’ve dabbled with this one just a little bit but not nearly as much because I don’t use my Mac for that kind of stuff as much, it’s 1Password. There’s a 1Password app for iPhone and stuff like that as well, so there’s another recommendation to throw out there if you’re not a PC user.

So to save your time and your sanity, definitely check out RoboForm at or you can Google for 1Password if you’re a Mac user.

Sterling: And if you’d like to see how we use it, we actually made a video in the Academy with all the cool little things we do with it and how we use it. So that’s in the Academy. Now if you’d like dozens of other resources such as this one, you can find them in the Internet Business Mastery Academy, along with video tutorials showing you exactly how we use them. To get a 30-day no risk trial membership to the Internet Business Mastery Academy, visit That’s it for this episode of Internet Business Mastery, until next time we wish you ultimate success in your internet business!

You’ve been listening to the iconoclasts of the 9 to 5, and the purveyors of freedom and fulfillment – Sterling and Jay. Sterling and Jay invite you to discover one of their most popular audio programs ever – The 3 Pillars of Designing Your Ultimate Internet Lifestyle. Visit now and sign up for the free weekly Internet Business Mastery email newsletter and you’ll get instant access to this life changing audio presentation pulled directly from the content of the acclaimed Internet Business Mastery Academy membership community. Go now to Internet Business Mastery – free your mind!