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Transcripts: IBM 90 | Internet Business Success Story with Maren Kate

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Sterling: This is Internet Business Mastery, episode 90.

In a world where bosses control your life, and thoughts of escape fill your mind, where inspiration seems dead and cynicism rules the masses. You have the desire to break free; you feel the need to take control. Now there exists a place where the secrets of freedom and wealth are given to those who believe. Internet Business – free your mind!

Sterling: Hello, and welcome to Internet Business Mastery online at Internet Business, I’m Sterling….

Jay: And I’m Jay….

Sterling: And we’re here to help you escape the ‘9 to 5’ and live the lifestyle of your dreams by turning your life’s passion into a profitable internet business, even if you’re just getting started today. On this episode of Internet Business Mastery, we have an internet success story Maren Kate Donovan. And in the Quick Tip, we have a video converter that will even convert your GoTo webinar recordings.

And we’d like to remind you that if you’d like to get a jumpstart on creating your own profitable internet business using our proven system, claim your risk free trial membership to the Internet Business Mastery Academy by going to

So Jay, it’s actually been a few weeks since we recorded, what’s been going on?

Jay: Um, well actually I wanted to ask you about the morning routine thing because I know you were talking to me about that recently, your new morning routine and what that does for you. Like and so I’ve been structuring my own morning routine, this is something we learned from Eben Pagan, having a morning success routine as he calls it. So I wanted to hear a little bit about that, why have you put together a morning routine? Maybe a little bit of what that consists of, and what that does for you.

Sterling: Well again like you said, Eben Pagan was the first one, we were watching some video that he did about morning routines. And actually I ended up following his almost exactly which looks like I get up…well first let me tell you what it used to be. My morning routine would be I would wake up and go straight to the computer and start looking at email, which would end up being usually a bit of a frenzy of putting out fires and seeing what needed to be done.

And suddenly three hours would go by, I would be really hungry because I hadn’t eaten breakfast. I would feel grungy because I hadn’t showered. I mean it was like that was kind of a normal morning. I mean that’s the thing with doing an internet business, you have to be careful not to fall into the trap of three straight weeks in just your sweats.

So when he talked about doing a morning routine where…I mean it’s all really basic and simple. When I get up, I actually drink about 8 ounces of water at least right off the bat. I don’t go touch the computer, and this changes from time to time. Sometimes I’ll just give myself exactly a half hour and just look at email, then start my morning routine.

I’m trying it both ways to see which one I like most. But anyway, so I drink the water and then I actually do about a half hour body weight workout, and I got this plan somewhere that I’m testing out as well that ends up being this roller thing that you can put on your feet and you bring your legs up in and it’s incredibly painful. But I wanted to make it so that I could do a little workout without having to brave the cold.

Now that I’m back in Utah and drive to the gym, I wanted to be able to do something – a nice quick body weight workout in the morning just to get the blood flowing. And I do that, and then I do these two things that you’re going to maybe have to look up on the internet to see what one of them is, and one of them is a netti pot. And when he talked about it at first I just didn’t really get it until I went to YouTube and looked it up.

But since I’ve been doing it, because I have mild…well sometimes not just mild allergies, sometimes it’s even worse, but sinus wise I’ve got issues. So this netti pot thing really super helps it out and that’s all I’m going to say about that without getting too bad. But anyway, then there’s also doing this steam.

So basically I heat up water in a teapot and I put it in a bowl with some like eucalyptus drops or whatever, it really smells good. And then I put my face down in it and just take in a bunch of deep breaths and just really…it’s an interesting thing because at first I was like ahhh, I don’t know what the point of this is. And the same way I thought the same thing about Twitter. I’m like what is this all about? It just looks like a waste of time.

But now both of them now I love! So this steam thing I really, really love it. I actually look forward to doing that as well as the netti pot, and I end up doing the green shake. We both talked about this before on the show, it’s basically strawberries, banana, blueberries, kale, spinach, and what is the other one – collard greens. And I make a shake out of that, and as much as it sounds terrible in the same way as the netti pot, once you know what it is, it sounds terrible. It actually is incredibly tasty because of the blueberries and the banana, it just tastes like a fruit shake.

And bam, I go to work. But the interesting thing is, by the time I actually get to work I am awake and just completely refreshed, and showered, and I’ve had food. And it’s funny because probably for a couple of years I wouldn’t eat until like 2 in the afternoon and then I’d be famished. And I would have whatever low blood sugar issues, and just be grumpy and tired, and it’s like now by the time I actually get started working I am completely alive. I love it! And I absolutely wouldn’t change it now.

Jay: Yeah it’s a strange thing because of course one of the reasons we got into internet business was so we could be free and flexible and not have all the same structure to our lives that we had as employees and things like that. But it can be your best friend and your worst enemy at the same time, all that freedom. And I definitely in my life as an entrepreneur fought putting any kind of structure on certain things in my life, but the truth of the matter is that I’ve come to discover I’m happiest when I’m being very deliberate about how I am exercising my freedom.

So I earn this freedom by the lifestyle I live and the kind of business I have, but I’m happiest when I’m actually very deliberate and structured about how I exercise that freedom because then I’m really getting the things that matter to me most in life. And I used to have a morning routine that was very similar where you just kind of get up and it was easy to sit down at the computer first thing, and then next thing you know you’re getting in reactive mode and it’s 3 pm, and you still haven’t showered, and you’re still in your sweats.

And I just feel awful when those things happen, but being very routine and having a very routine ritualized kind of morning thing that deals with not sitting down at the computer, but taking care of your mind, taking care of your body with the exercise and a good meal. And whether people choose to do some of the same things you mentioned or not, I think the important thing is that you actually plan out and have a ritualized routine that’s based on good healthy habits for both your mind and your physical being, and just your soul so to speak. The things that feed you first, and then sit down and start working on your business.

And I’m really enjoying it as well, and I think that’s something I’d definitely encourage anybody listening to do is to think about what is your morning routine consist of and we all know that we should exercise more, and we all know we should eat more greens, or we should have more healthy food, but whatever…even if it’s just a matter of taking a look at what you do now in the morning, and just adding one healthy thing for yourself.

Whether it’s 15-30 minutes of reading on a subject that you really know will enrich your life, or whether that’s ten minutes of yoga, or whether it’s eating a better breakfast, just working those things into a morning ritual. It definitely starts the day off right, and the thing that struck me was that he said he learned this kind of from Bill Phillips who is the creator of…oh now I’m forgetting the Body for….

Sterling: Body For Life?

Jay: Body For Life, yeah. One of the most best selling fitness books ever, and Eben was actually having dinner with him and said what’s the most important thing out of what you teach? And he said the most important thing I think is what you eat for breakfast, not necessarily for any kind of physical reason, but just because if you start the day right, you’re a lot more likely for the rest of the day to go right as well. There’s just something it does for your mind, your well being, your confidence in yourself because you have done very deliberately some of those things that are important to you that it’s then easy to stay focused, stay excited, stay motivated, and have energy through the rest of the day.

And I definitely found that…I mean I feel horrible when I get to….some of the most anxious times in my day are if I do have a day where everything’s just willy nilly and reactionary and not deliberate and not ritualize and being pulled all over the place. And next thing I know it’s 4:00 and it’s just like man, I have not done…I feel like I’ve not done anything that I should have done for myself or my business. And it’s very demotivating in those times, so yeah I’m enjoying the morning routine thing quite a bit as well.

So I guess there’s a little challenge to everybody listening is to take a look at your morning routine and see what you can do for yourself to make it a healthy ritual that starts your day right.

And now, the featured segment…

Jay: Alright, so on today’s internet success interview we have an Academy member, somebody that’s been an Academy member for several months now, Maren Kate. And she’s been quite active in the Academy doing a lot of interesting things, she’s shifted gears once or twice which has been interesting to watch because that definitely is a part of this entrepreneurial process.

I’m sure we’ll talk to her a little bit about that, but definitely somebody we like to watch in the Academy as people are taking action on things and we saw her participation in there and the different things she was up to and her progress the last several months. And so we thought it would be fun to do an interview with her and talk about her journey as an internet entrepreneur. But we’ll let her tell a little bit more of her story, but thank you Maren for joining us today.

Maren: Hi, thanks so much.

Jay: So, let’s start out with the usual question that we like to ask people first which is, can you talk a little bit about how you got into internet business and kind of what brought you to doing online information marketing and online business, and consulting, and things like that?

Maren: Well what got me started was when I finished college I wanted to work for myself, I was selling stuff on eBay, which is a lot of work. It was constant going to the post office and dealing with customers, and I sold unique items so there was just absolutely no way to scale it. So the more money I made the harder I had to work. And I kind of went to Italy for a few weeks to visit a friend and just reassess my life, and on the plane ride I was looking at some business podcasts and I actually found this podcast, Internet Business Mastery. And I listened to like seven hours of it, as much as I could download, and the entire time I was like this is the kind of businessI need to be in.

I need to be in the kind of entrepreneurship, the more systems I set up, the more scalable I make my business, the less I have to work as opposed to as I was trying to enjoy myself, literally I was running to cafes all the time, checking on my auctions, coordinating back home making sure people were sending out the stuff. And on one of your episodes you ran a success story with Pat Flynn and he explained the way he got out of his architecture job and started his entire business for himself online.

And he was really close to my age and I was like wow, if he can do it, I can totally do this too. So I picked up the 4-Hour Work Week which is something Sterling recommended and read through that during the trip, and when I got home I was just completely fixated on learning everything I could about internet business and just applying it.

Jay: Very cool, and so it sounds like you went straight…so you finished college and you knew right away, it was like well I don’t want to just go into the corporate employee world, I want to do something on my own. What was it that made you want to go that direction of not wanting to go work, and what was your degree in, so what was that process a little bit like for you?

Maren: Um, my degree was in English literature and I’d always thought from the beginning I wanted to make a certain amount of money to live the kind of lifestyle I wanted. So I thought I would go into law school, but by the time I was finishing on my English Literature degree, I could barely sit through a 2-hour lecture, and I was like there is no way I’m going to be able to sit through 8 hours of lecturing about penal codes.

So I decided, I was like, I have to do something else. And I bartended through college so I thought about maybe opening a bar but again, I was just like mmm, you can’t travel, it’s not mobile, you’re stuck in one place, you have to put tons of hours in. I guess it just really came down to I was kind of lazy, but I was also really motivated to find ways to get out of excess work. It’s an odd combination.

Sterling: Yeah, and I mean that’s the whole part of lifestyle design is, seeing what kind of lifestyle you want. As far as lazy goes, maybe that’s what originally drove me, but now we work a lot but it’s just very different. We can do it anywhere, and that certainly is the part that was exciting for me, and like you said about having a bar, I mean I almost ended up with a Jamba Juice.

And I just kept thinking oh my gosh, I would actually have to be around to make sure everything’s going okay even with a manager. And it was like in a little town outside of Salt Lake City, so I was like oh wow, this is what I’m going to be tied to for the next ‘x’ amount of years? So yeah, it was the same kind of thing for me as well.

Jay: Well I sure wish that I was thinking about lifestyle design in those ways when I was finishing up college because I was still very much tied to the societal norm. So I think that’s very cool that you were already mindful of those things even as you were finishing up your degree. That’s awesome.

Maren: Thanks.

Sterling: Now a lot of people have had a hard time with the step of choosing a niche. We’ve seen in the Academy and people tell us wherever we go when we talk about internet business, how did you go about choosing your target market or niche?

Maren: Well in all reality, I kind of just jumped in head first. I didn’t do some of the due diligence I should have at first, but it really helped me learn. I first jumped into the teaching people how to sell on eBay niche because I knew it, but I also hated it so I didn’t really think that one through. So after I spent tons of time building a website, putting out content, I was like ugh, I don’t want to keep doing this.

It’s a little better than selling on eBay, but it’s still all about eBay, something I was really sick of after a few years of doing through college. So I kind of just read a lot, I went online and I devoured all sorts of books on business. I read a lot of success stories about other people’s businesses, and just wrote down the characteristics I noticed through all the people that I looked at said, oh I want a lifestyle like theirs.

Like Timothy Ferriss of the 4-Hour Work Week, he was one of the people that I kind of noted what he did to get where he is and I’m like, he has the kind of lifestyle I like that I would want to emulate. So once I knew what my business had to look like, it had to be mobile, it had to bring in so much a month. Then I just looked at the different things that I knew and that I was interested in.

And I got a lot of social media and design and all sorts of things, and that was what really was interesting to me and I loved reading about it and learning new things and being involved in the communities. So I just kind of decided that I would at least give it a try to consult businesses on how to use social media to build their brand. And it pretty much just grew from there.

Jay: So one thing that comes to my mind there is, well one thing I want to ask you is, so you said you just kind of jumped in head first with the eBay niche. Do you wish you had spent more time thinking about it, or in hindsight was that…it sounded like you went ahead and realized it and you shifted gears and you said you learned some lessons. In hindsight, do you think it just worked out the way it needed to work out? Or do you wish you had done more due diligence?

Maren: You know what, in hindsight I’m actually really glad, like because I notice one thing I saw in the Academy and I just see everywhere, is that people will focus way too much on how everything should line up before they actually jump into something. And it’s kind of crippling it seems like. I always like will jump into something even if I fail, I’ll just keep jumping into things until something works.

And it’s always panned out for me in the past, so it was a real learning experience because it really took getting into it and realizing oh, I do have to do keyword research and oh I do really need to build a community around these pillars that you guys taught. It kind of took me being stubborn to really let everything sink in. So the second kind of online business I started, I used all the failures from the first one and just really made it a lot better.

Jay: Well and that’s the right approach to it, and I think that’s really cool to hear that experience. I mean one of the things that we like to notice is people like yourself in the Academy who just very quickly are putting the information into action and it sounds like it worked out great for you. So definitely commend you on it and that’s awesome.

Now you’ve mentioned that now you’ve kind of gotten into the social media thing and consulting on businesses. Were you worried about that taking over, because it sounds like you like to have a certain amount of flexibility and certainly you can consult or be a knowledge worker from anywhere in the world. But were you worried about the scalability of being kind of a dollars for hours thing, or did you have a bigger scope of where you want to take that? Or how have you dealt with some of the confinements that can come with a consulting type business?

Maren: Yeah I was worried about that at first because I really wanted to have a business model where I could work less instead of more. So what I did was I kind of took the idea of a Virtual Assistant and I really read into it a lot and decided to hire a few, test them out, keep the very good ones and instead of kind of sitting down with the company and consulting them, I would say here’s your problem, this is how I can solve it.

I can either spend a few days telling your employees how to do it, or for this price you can just hand over all your social media stuff to me, I’ll completely take care of it, we’ll set you up and show you how to Tweet, and Facebook, but we’ll take care of everything else and then we’ll provide you metrics and all this other stuff. And I only had to really make the sale, and then I had set up systems with myself of how everything was supposed to be done, all the optimization and the monthly metrics, and then I would just turn over each account to Virtual Assistants who would get it done. I didn’t have to spend an inordinate amount of time face to face consulting.

Jay: So you’re just spending your time on…so the V.A.’s take a lot of the technical type work and even the management of many things is taken care of by someone else. And we’ll talk about that some more later, because I know I’ve chatted with you about that. So what are the things that you spend your time on right now or you enjoy most spending your time in the business?

Maren: I am doing most researching new social media platforms that are coming out, finding out like new widgets and I read Mashable all the time. I like finding out stuff like that and figuring out how I can implement it from a business point of view to give actual ROI to my clients.

And then my second thing is I just love networking whether it’s online or offline and building relationships that will lead into sales. That’s my favorite thing to do. So I’ve figured out a way to kind of take all the work that I didn’t like and have my employees do that, or my Virtual Assistants I guess. And then I get left with the stuff that I actually really enjoy.

Jay: Awesome, and would you say that the vast majority of your time you are able to spend on those things that you enjoy most?

Maren: Yeah, absolutely. The time that I work, like my work hours, I spend it on the stuff that I do best and that I enjoy. And then the rest of the time honestly I just spend studying and learning because it’s kind of, the bigger businesses that I compete with don’t really keep up to date like I do. So the most important job for me to do is to constantly make sure that we’re kind of always implementing new ideas for our clients so they stay happy and we obviously provide the best service.

And then I’ve been able to just leave everything else up to the V.A.’s; they kind of handle it. And they’re really good at it as long you give them a system sheet, like this is exactly how it needs to look.

Sterling: Yeah the interesting thing is, we ask quite often to each other and just ourselves in business that same thing – what things do I actually want to be working on? We just had this conversation again yesterday. We got it down to, what are the three things each of us want to do if that’s all we had to do? And constantly thinking that stuff, and that’s another thing that internet business offers – the possibility of not having to do things you don’t want to do.

Jay: You’re right, I mean it’s pretty easy…

Maren: Oh I was just going to say, and the possibility to change course really fast which I love.

Jay: Definitely and clearly you did. It’s pretty amazing how quickly you’ve arrived at that because I know it takes people a long time sometimes to realize what it is that they most want to do in their business and they get to the point where they’re just focusing on those things and the speed at which you jumped into those things is very cool. And we’re going to talk more a little bit later in the Academy portion of this interview some of the things that you are doing with your V.A.’s to make that all possible.

So you are just concentrating on the things that you like most, but what I want to point out is it’s clear you are spending your time…and this is where most entrepreneurs of our style should be spending their time is on innovating new ideas and doing research so that we can offer the best and better value to our customers, and then doing marketing and sales strategy.

And it doesn’t necessarily even have to be all the implementation because obviously a lot of implementation of marketing can be outsourced but coming up with…and it sounds like you like to be in there talking to the business people and networking and finding the new clients. And if you enjoy that, and that’s a unique ability that you have, then that’s certainly something you should focus on which is awesome that you are.

So a lot of great lessons to be learned there. So the next question we want to ask is about, we often like to ask about the fears that people face along the way because there are definitely fears that crop up in an entrepreneur’s journey. And it sounds like in a lot of respects you’ve been pretty fearless, but I’m sure there are some things that you’ve had to deal with in overcoming. So what are those fears that you faced and how did you overcome them?

Maren: Um, what I faced mostly was just pretty much the run of the mill fear of failure but I realize it’s kind of nice starting from nothing. Like when you get done with school you’re kind of like a blank slate. So I was like what’s the worst thing that can happen, like if I completely fail I’ll have to bartend for a little while until I have my next business idea which I hated, so it was a really good motivator not to.

And I also noticed that when you set yourself up so that failure really isn’t an option, it really helps. Like there’s a certain amount of stress and like I really have to do this, that pushes people. I notice when people have a job to fall back on, when they’re a little more cushy, it’s harder for them to become entrepreneurs. But when you’re like me and you’re like you know, I’m not only going to look like a total failure, but I just got done with school, I have to do something with my life.

There’s an amount of strain that really helped me get going because I was just like every day I woke up, I would repeat to myself the amount of money I wanted to make a month, and I would repeat to myself the time limit and pretty much ‘you’re going to do this,’ like give myself a pep talk every single day. And finally it got to the point where like it’s like I convinced my mind and once I convinced my mind that I absolutely 100% was going to do it, it was easier.

Jay: Yeah, I like that. So was that just a part of your morning routine to repeat those things and visualize those things? Or where did that idea come up from?

Maren: Um, it came from Think and Grow Rich actually. And it’s a part of my morning routine, it’s like almost obsessive compulsive. When I’m bored I write down my goals on like napkins and slips of paper waiting for somebody, I use them as my passwords on everything on my computer. I’ll use a different goal for each password.

And when I wake up and when I go to bed, I tell myself imagine where I want to be in six months and where I want to be in a year. That’s about as far ahead as I could go, and it’s like telling yourself I’ve got to go to the grocery store today, I’ve got to go to the grocery store today.

If you tell yourself that enough, your mind is going to remember and direct you to the grocery store when you’re out driving around. It’s like if you tell your brain enough where you want to go exactly, it really does work. Your mind kicks in for you even when you’re not thinking about it, like subconsciously it sets stuff up.

Jay: I like that, that password idea. That’s one I haven’t heard, of course we hear a lot about putting the stickies on the mirror or creating your success collage, and I’ve heard the things like when you wake up in the morning or when you go to bed at night, you visualize things. But yeah, like writing it down on a napkin when you’re waiting on your bill at the restaurant or using your goals as passwords, I haven’t heard those ones so those are cool ideas, I like that.

Sterling: Yeah, one of the things that I love asking and we’re to it now is, how has your internet business impacted your life? This is one of my favorite questions right here.

Maren: Hmm, well I don’t have to go to the post office anymore. I avoid it like the plague. I get to travel which is amazing, literally my entire business is run out of a laptop bag, it’s maybe 15” long and a few inches wide. So that is one of my absolute favorite things because I love what I do so I don’t want to always escape from my business.

Like I don’t want to take a vacation from my business, but I do want to take a vacation and bring my business with me. And it’s very simple, with Skype, with all the tools I use online, I pack up all my stuff into my little laptop bag and literally as long as I can get a signal I can do business.

So that’s a huge way it’s affected my life. It’s affected my life in that I honestly feel that my income depends on not how much work I put into my business, but how creative I get. So I feel like my income potential is exponential depending how out of the box I think. The more out of the box I think the more money I make. So that’s a great way to think, it’s just life changing.

Jay: Yeah, I like that a lot.

Sterling: Well and we certainly know, that’s the exact same stuff that we love as well. I just keep thinking of last week for us as well, Jay was in Florida and I was in the middle of a move and still whenever we wanted to we can check up and run the business. And the fact that we can be off doing those things and money is still coming in every single day when we sleep, all that kind of stuff is just phenomenal. But that’s very cool, I’m glad to see that’s happening for you as well.

Jay: So you’ve already given us some really nice tips and mindset insights from your experience, but let’s ask you – are there two other tips for someone who’s starting out in this journey as an internet entrepreneur? What would be the top two tips that you’d give to somebody in that position?

Maren: Hmm, the top two tips would be watch what other people are doing because there are a lot of smart people in the world. So you’re not the first one that’s come up with whatever idea you have to offer. You just need to watch for a few weeks what other people are doing in your industry and in other industries. And then figure out how you can fit in there and stand out, so if you’re a computer company and you look at Dell, and Microsoft, and Apple, they’re some of the best in the world.

But there’s a way if you think about it long enough that you can stand out from them, and you can make your brand very different. So my number one tip would be really think about your brand, like before you even write a business plan, if you write a business plan, focus on the why behind your brand. Like why are people going to pay you instead of somebody else?

And then my second tip would be, it’s better to jump in head first in business than it is to sit on the bleachers and like do calculations. Like I would rather go broke trying to start a business than for twenty years have an idea about a business and just kind of put it on the back burner. So the second tip would be, if you’re going to be an entrepreneur you have to leave your comfort zone, like a ridiculous amount of time…the amount of time to where I leave my comfort zone now and it doesn’t even feel like…I don’t even know what my comfort zone is anymore, because I’m always pushing myself out of it.

Jay: Yeah, it’s true. Growth is a continual part of being an entrepreneur and growth only happens on the edge of your comfort zone, and so it does become part of the game. I think it’s a very enjoyable part of the game because it means there’s lots of variety, lots of excitement, and lots of new things constantly coming at you but those are a great couple of tips that you have to share right there.

Alright so, thank you very much for sharing your experience and your tips. We’re going to continue this interview for the members of the Academy, we’re going to talk a little bit more about your Virtual Assistants and some of the things you’re doing with them that allowed you to have this kind of a business where you just focus on what you do best and what you like most and the rest is done by them because you’re definitely doing some very cool things there.

And we’ve had an opportunity to work with a couple of your V.A.’s as well, so anybody interested in that, if you’re an Academy member you can find that in the Internet Business Mastery Academy and if you’re interested in getting a risk free trial to that you can go to where we have extended versions of all the interviews that we do here on the show.

So you’ll be able to find that inside the Academy, but on behalf of all the listeners of the podcast – thank you very much Maren for sharing your tips with us.

Maren: Thanks so much for having me.

It’s time for the Internet Business Quick Tip…

Jay: Alright, this episode’s Quick Tip is actually from one of our listeners. We put a little call out on Twitter and Facebook and said hey, if any of the listeners have Quick Tips that they want to share, because we thought that’d be cool to get the community involved in this just as much, and got a lot of great ideas and tips back.

So one of those we want to share with you today, this one comes from Russell who’s site is and he recommended a tool that actually I’ve used myself and found very handy and that is the AVS video converter. I bought like an AVS video package, I think it was about $50 and it came with a converter and a few other things as well.

Like they have a tool for ripping stuff off of DVDs, they have a tool for converting videos, they have a tool for I think grabbing YouTube videos, they’ve got a bunch of different tools that come in this package. But this video converter itself is very handy and you can actually use it for two things all the time.

One is we use GoToWebinar a lot for our Platinum group and that records in a Windows Media file kind of version, but they have their own coding mechanism. And I think anybody that’s worked with GoToWebinar knows that it can be a real pain to work with the video that it spits out and a lot of video converters and players choke on the video.

But this is one video converter that…and like the first thing I do is I have I have AVS Video Converter convert that over to just a more general AVI format so that then our editors in Camtasia can work with it because sadly it won’t import straight into Camtasia. Camtasia doesn’t know how to work with this special GoToWebinar Windows Media file that it spits out.

So AVS Video Converter is awesome for that and the other thing is, a lot of our other video that we have taken in the past and used on the site, we pull off of our little Canon digital point shoot, it has great quality just right off this camera. But it comes in this big AVI file, because it’s uncompressed video, yeah I think tis’ uncompressed video at first and so what I do is I immediately throw that through AVS to crunch it down to a smaller version and it’s done as good of a job as some really expensive stuff like Sorenson Squeeze which I’m sure you worked with as an editor probably Sterling. It’s like the industry level video camera and it’s like $2,000 or something.

It’s like well you can do the kinds of stuff we need to do for this $50 AVS video converter that you can check out. So to find that there’s a link back in the show notes or you can also just Google AVS Video Converter and their website is

Sterling: Now if you’d like dozens of other resources such as this one, you can find them in the Internet Business Mastery Academy, along with video tutorials showing you exactly how we use them. To get a 30-day no risk trial membership to the Internet Business Mastery Academy, visit That’s it for this episode of Internet Business Mastery, until next time we wish you ultimate success in your internet business.

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