as seen on

Transcripts: IBM 87 | Internet Business Success Story with Tom Sasnauskas

Brought to you by:

Sterling: This is Internet Business Mastery episode 87.

In a world where bosses control your life, and thoughts of escape fill your mind, where inspiration seems dead and cynicism rules the masses. You have the desire to break free; you feel the need to take control. Now there exists a place where the secrets of freedom and wealth are given to those who believe. Internet Business – free your mind!

Sterling: Hello, and welcome to Internet Business Mastery online at Internet Business, I’m Sterling….

Jay: And I’m Jay….

Sterling: And we’re here to help you escape the ‘9 to 5’ and live the lifestyle of your dreams by turning your life’s passion into a profitable internet business even if you’re just getting started today. On this episode of Internet Business Mastery, we have an internet business success story interview with Academy member Tom Sasnauskas (hopefully that’s the right way of saying it), and in the Quick Tip we have a tool to help you stay laser focused and productive while working.

Now we’d like to remind you that if you’d like to get a jumpstart on creating your own profitable internet business using our proven system, you can claim your risk-free trial membership to the Internet Business Mastery Academy by going to So Jay, what’s been going on lately?

Jay: Well I’ve got a niche idea for somebody listening; they should take this idea and run with it. And this is free of charge…

Sterling: I’m not sure I want you to give it out; I might use it.

Jay: Oh really?

Sterling: Okay no, go ahead. I’ve got enough on my freakin plate.

Jay: You’re like no, never mind, I’m working enough as it is.

Sterling: Yeah exactly. Alright, what do you got?

Jay: So as you know, the last couple…and as we mentioned on the show, the last couple months we’ve wanted to get this live version of our show, a live video. So like live web tv video version of Internet Business Mastery going and we knew that it would probably be through something like YouStream, and I’ve been doing some of that on my own for my Mastering New Media show.
But the complexity goes up exponentially when you’ve got two different people that you’re trying to remotely put together, and we wanted to do something a lot more interesting than just throwing Oovoo on the screen with two talking heads. And as usual through the woods and jungle with our machete trying to figure out how to do new things and here we are a couple of months or more later and still trying to put some pieces together. And it’s just more time than we really wanted to spend, something we really wanted to do but given the value that we put on our time, spending all this time figuring these things out has just been a real pain.

Sterling: Yeah it’s like why is it that everything we want to do with technology is fascinating and advanced as it is, every time we want to do something, it’s out of the realm of being able to do it now. We’ve got to pull out the machete and go into the jungle alone, but here it is.

Jay: And there might be somebody listening to this screaming out going, “Oh wait! There’s such and such solution!” And there are some really high-end expensive solutions but obviously we want to figure out a cost effective one. So just to be cost effective for ourselves but also so we can teach people a cost effective way.

The everyday small business entrepreneur or solo-preneur, or just a few people in his company, kind of person could do this kind of thing. So anyway what I’m getting at here is this is just reminding me a lot of four years ago when this thing called podcasting showed up on my radar and I started looking around and all that could be found was just smatterings of geeky blog posts and forum posts, and trying to decide who is really getting it really figured out and who is just blowing smoke, and how to piece all these different bits of information together from the sources.

And it’s really frustrating and then when I put up a tutorial site I immediately got tons of attraction because finally somebody was speaking to the everyday person, giving quality info in one place. And that launched a whole business for me and then led directly to Internet Business Mastery.
And I think that this whole live media thing on the internet has a definite place for not only entertainment, but for business as well. And some people might be thinking well why would you ever do that? In fact somebody said this, I think it was Mark Mason on Twitter today. He was saying, “Well, why do you need a live tv, web tv show if people just want to be able to download it and listen to it like whenever they want, if time shifted.”

And it’s true that time shifting is predominately popular, people love to be able to download and take it on the go and at the time of their choosing and the place of their choosing using whatever device they want. But there’s a real downside to the podcasting time shifted thing and that is when it comes to getting…there’s no live interaction, there’s a different energy there when you’re not interacting live with your audience.

And I think there is something lost when you aren’t on a regular basis, interacting with people directly in your market. But even more importantly maybe is the fact that when you have people on the line live like with the teleseminar or webinar, the ability, the sales power that’s there, the ability to get them to take action now because they’re sitting down paying attention to you hopefully in a place where they can click a link right away is much more powerful than giving a call to action out on an audio podcast.

And so I think there’s huge value in a business or a brand looking at doing a live web tv type component to their media and content creation, and content marketing. And from there then obviously you can turn a video version into an audio version and turn that into a text version and all the things that we like to do with syndicating it in all the formats and channels possible that can branch out from there.

And that’s probably a whole episode right there, in fact we should make a note and maybe talk about that some more. But the point being here is, I think there’s a need here and somebody who’s got the interest and the background and the desire to go out there and look at the tools. I mean there’s Ustream, and there’s Livestream, and there’s, and there’s Vidblaster, and there’s another one we were looking at, and then there’s this WebcamMax.

And how do you do it with one person, how do you do it with two people? What if you want a roundtable of four or five people, how do you route the audio in the right way? Because we’re talking about live video, is your CPU strong enough to handle the processing? Is your internet bandwidth strong enough? How do get good quality? How do you up the production value?

Because I think very quickly just the talking head on Youstream is not going to be enough for a serious brand. So all those questions are stuff that I would have gladly paid, the both of us would have gladly paid to have some…we would have spent several hundred dollars on a course if somebody would have just said, “Here’s how you do it,” and we could have been up and going in a couple weeks rather than here we are two months later and still trying to dot a few i’s and cross a few t’s. And so there you go, somebody listening to this out there, we just gave you I think the killer niche idea.

Sterling: Yeah, definitely take it, unfortunately it’s too late for us. But if it’s good we’ll definitely check it out. If you go through the Academy and figure out how to do it, we’ll have you on a show.

Jay: So speaking of niche ideas, we’ve got a new internet business success story interview with somebody with an interesting niche. And I know we’ve had a lot of people asking for more of these interviews and so we listened and we’re going to be lining more of them up. So let’s go ahead and dive into this interview with Tom.

And now, the featured segment…

Jay: Alright, so we’re excited to be back on the mic with another interview here. We’ve had great feedback from past Cubicle Escape and Internet Business Success and Grill the Guru interviews that we’ve had the opportunity to do on the podcast, and of course the extended versions going to the Academy.

And today’s interview came about because we did a survey recently about the Academy and as we like to do every once in a while is get some feedback on what’s going well, what we could do better, etc. And today’s guest, you’re going to hear some great feedback and then kind of gave a little update on what he was up to, and then very cleverly, and I guess you’ll have to tell us if this was on purpose or not, included a name and an email at the bottom.

Like you know this sounds interesting, we should talk to him more; maybe do an interview. So I immediately shot an email over and we started a dialogue and found out some things that he was up to, and decided indeed we thought it would be great for the community to kind of hear what he had going on, some of his success stories that he’s had.

And so that’s how today’s interview came about, and also in last episode we shared a comment from today’s guest about the success they were having with mastermind groups. We’re going to talk a little bit with him about that in the extended version for the Academy, but with that, we’ll go ahead and welcome to the call on this interview today Tom Sasnauskas.

Tom: Yes, that’s correct. Sasnauskas…

Jay: I said it way better the first time.

Tom: You can just say Tom.

Jay: Or Tom Sas.

Tom: There you go.

Jay: Some people like to refer to you as….so Tom thank you very much for joining us, and sharing your story with the community. So let’s first off start and have you tell us a little bit about how you got into internet business, and this thing called information marketing?

Tom: Okay, well basically I have my own business, I’ve had it for it will be eight years this March, and it’s basically an IT consulting business based in Chicago. And I’ve been going along for the last eight years doing pretty well, and the thing is I was basically trading dollars for hours. And most of the time I’m so busy that I never really had a chance to take a step back and see if there’s a better way.

And I’m tired of trading dollars for hours. So I went out and I started consuming every type of business audio book or paper book to learn other ways to do business. And actually I was listening to different podcasts, and I came across Internet Business Mastery, and I thought you guys offered some common sense and your straight talk, and it really turned me on.

So eventually I joined the Academy and I couldn’t believe the road map that you guys laid out, it really shocked me because I’m a technology specialist. I have a degree in Computer Science from Nepal University, I know all about software engineering, I used to work for Citibank doing large banking systems and programming them.

And it surprised me that I didn’t know a lot of this stuff, and you guys laid it out in such a way that I was able to put all the pieces together and figure out my own niche for something that I loved to do, which was IT consulting. And the thing is what the Academy did for me at least was compared to driving a car, before you can get to your destination you’ve got to know what a steering wheel is, what’s your different gauges in your car, what neutral and drive and all this type of stuff.

Initially it’s kind of overwhelming because you’re like, oh I’ve got to do this, I’ve got to that, and there seems like there’s a lot to put together. But after you put it together, and you go through the whole routine, it’s just like driving – you can go ahead and put things together in a relatively short time frame, and if it doesn’t work out you can go to the next project or whatever you’re interested in.

But the biggest thing for me was what type of niche I wanted to get into exactly. So ultimately I came into a niche that pretty much does what I’m doing now, but will give me the ability to reach out to other network administrators for small businesses.

So basically I started a website called, and basically it provides instructional video based training on how to install and manage and migrate network computers for IT administrators. So that’s pretty much how I got into Internet Business Mastery and information marketing.

Jay: I like the analogy you give about driving and such, I mean in driving, we’re not maybe conscious of it if you’ve been driving several years but even when you were driving down a road straight, your brain is constantly doing course correction. There’s this feedback loop and I guess we’re talking engineer geek speak a little bit here, and I think people know what I mean by your mind and your eyes are constantly feeding this information to your mind about okay a little farther to the right, a little too far to the left, and you’re keeping your steering wheel back and forth in that manner.

And it’s like you’re riding a bike, if you think about how when you’re teaching your kids to ride a bike or we ride a bike ourselves, there’s that wobbly-ness that happens at first and then of course you learn to keep the wheel straight and balance back and forth.

And then after you learn that it becomes second nature obviously and that’s the same with learning anything or progressing in anything, it definitely applies to entrepreneurship and internet business in that some of that trying some things out and getting better at it and course correction along the way is definitely going to be a part of that process. So anyway, that came to mind as you were kind of throwing some analogies in there, I thought I’d add that as well.

Tom: Yeah I mean that’s exactly right, I mean if you think about when you are fifteen or sixteen years old, you have to learn the rules of the road, what all the instruments of your car are, brake pedal, gas pedal, all these types of things. And once you piece it all together you start to drive and you’re nervous because you don’t want to bump anybody or get in any accidents.

But after you’ve been driving a few years it’s all second nature, you’ve got your arm hanging out the window listening to the radio, looking around and you’re pretty much in total control of what you’re doing. And that’s how I relate it to what you guys offer and what you guys do. You kind of explain what everything is and what it can do for you, and if you implement it a few times, it just becomes second nature.

I had three other niches that I had attempted to start and I wasn’t really into them as much as I’m into what I already know which is IT administration for small business. And so it never really, I wasn’t really as happy at talking about that kind of stuff, other things other than IT administration.

So once I had my niche defined, it was easy for me to put the blog together because I had did it a number of times prior to that and I laughed at how easy it was. The first few times you’re sitting there and you’re like okay, I need all these different plug ins, and the where do you install it? And I’ve got it down to a point now where I can set up a blog in under an hour now.

Sterling: Yeah definitely. Well speaking of the niche thing, a lot of people have a hard time with the step of choosing their niche, how did you go about choosing your target market, or niche?

Tom: Well I took a step back and I actually did a little brainstorm session. Sometimes what I’ll do it sit down and I’ll open up Notepad on the computer, and I’ll just get everything out of my head – like what is it that I’m interested in? So I like weight lifting and all these other types of things, but what I realized, the thing that I enjoy the most is actually how I make a living.

And it gives me tremendous satisfaction to connect things and make them work, and I thought geez, why am I wasting my time with these other things when this is what I am, this is what I love to do. And so whatever that might be for other people, if you’re a person that’s really into exercise, or losing weight, or something like that, that’s your thing. Just do what you love, ask yourself and do what you love and don’t worry about the money or don’t try to do the best thing that you think will make money, because it will ultimately fail.

You have to do what you love first and once you define the things that you’re passionate about, your passion will turn into action, and actually into producing your actual dreams.

Sterling: Yeah, very much. Now in the Academy we have a niche worksheet, did you use that at all? Did that help you at all?

Tom: Yes I did, I went through that a few different times and I had started in February 2009 with your Academy. And I went through the whole course but I had gone through that a number of different times and I actually didn’t decide on my final niche until probably late summer or early fall last year.

So it still took a while, even though I knew all the aspects that it takes to make an internet business, but it still took a lot of time for me to actually do something I love and then present it in a way that would be beneficial to people, for them and myself.

Jay: So in addition to the difficulty people have in choosing a niche, there’s a number of other fears that we all face. And we’ve definitely found that there’s a number of common ones that come up for people in their progression as entrepreneurs. And so that’s something we like to ask when we interview somebody is, can you think of one or two other fears that you’ve faced and share with us how you were able to overcome those.

Tom: Sure, sure. I guess being an entrepreneur there’s always fear, you’re always going to have fear. But the one thing that I’ve noticed is that there’s probably more fear in my opinion in being an employee somewhere than there is working on your own.

There is so much false stability in corporations; it’s unbelievable. I’ve seen because I support many small businesses, I’ve seen owners meeting payroll a couple of hours before the payroll’s actually due. And that’s people’s paychecks that are coming in there.

Sterling: Yeah, yikes.

Tom: Yeah, I mean and people could walk in every day thinking everything’s great and really they’re just one mishap away from being laid off. It’s just a blind ignorance that people don’t realize and so the fear to me, that’s having a full time job. I’d have more fear because I don’t actually control what goes on.

If you don’t want to have the fear, you’ll go out on your own and do your own thing, do what you love. And you take control over what you’re doing, and then if you need more money you go out and you find more business, and you know where you’re at at all times. If things are going a little bad for you, you work harder and then things seem to come together.

When I first got started in my own business was right after the .com bubble, well burst. And my employer, I worked for a large company, it was about a 3 billion dollar a year company, we had major banking clients, and we had major accounts. And the projects I would work on were multimillion dollar projects, and I thought there was no way, my job is so secure and all this because of what I know and who I operate with.

And then literally in one day they came in and laid off 44 offices, and I was so disgusted with that, that I swore to myself there’s no way I am ever coming back to corporate America again. So literally the next day – that was on a Wednesday – the following Monday I grabbed a phone book and I cold called companies for four months before I found my first customer.

And then after that it just started building up bigger and bigger, and what had happened, I was laughing because a lot of the people that I used to work with weren’t finding jobs. In the last eight years, most of them had more than four or five jobs, different jobs that they had either been laid off or fired, or quit, or whatever.

And I’ve had so much more stability in myself, and that’s great and all fine and dandy and everything, but the thing is I’m trading dollars for hours. I haven’t had a vacation in eight years, which is no fun thing to go through. I work a lot of weekends, a lot of nights, the money is great but they’re golden handcuffs. And so what good is money if you can’t do anything with it?

Sterling: Yeah that definitely was my thing too, the last job I had I’m working at least twelve hours a day and they’re asking me to work on weekends and then another job’s asking me to come work. And I’m thinking man, I’m making some really decent money and I at the time I hadn’t seen my wife in three weeks. So it’s just insane.

Tom: Yeah, then you say well listen, I can’t make it this weekend, then you’re wondering in the back of your mind okay, now when it comes for a pay raise or maybe they’re going to have layoffs, maybe that will come up and maybe you’re not going the extra mile for our organization.

And I listen to a couple of podcasts Sterling that you were talking about where you said you felt like a fake. I can totally relate to that because I just can’t imagine going in somewhere as an employee anymore and saying, “Oh….” and chiming in with some stupid conversation that I have no interest in and saying, “Oh yeah, I agree with that, and that’s great,” just to keep my job and fit in. Being a solo-preneur or owning your own internet company, you don’t have to deal with that anymore.

Sterling: Well it even becomes hard to do that in any conversation now, paid or not. You get really, really sensitive to the fact that I don’t fake things anymore in terms of that kind of stuff. So anything that comes up like that where I’ve put myself in a situation where I’m doing something that maybe I don’t want to now, I’m really sensitive to that. Whereas I realized most of my life was that before.

This changes so many things, and actually it leads me to the next question, which I absolutely love. How has internet business impacted your life?

Tom: Well it’s shown me a way that I can…well one, I can make a living that runs 24/7. I mean that is very appealing to me because there’s no hours related to it, it just runs non-stop. I can choose my own hours when I want to work on it and if I need more money, I develop more products. And I’m filling gaps that I know exist and I actually implement a lot of these things that I’m training about, or the products I’m creating.

I go into companies and I actually do this, and some of these companies that I go into, there’s IT administrators that I can’t even understand how they get away with not doing some of the things that they’re doing. There was one company that I did some work for, this person was employed there for seven or eight years and their network was such a duck tape network that it was literally like if another employee in the business wanted to get a file off of the network, he had everything loaded on CDs.

And he would load a CD into the server and then share that CD so the person would have to access it. I’m like, I just can’t imagine how to function like that in business. Some of these network people aren’t aware of certain things that I offer, and I’m going to fill those gaps by training IT administrators how to do certain things and make their businesses run smoother. And that’s something that I love, and I think anybody that does what they love will be successful. I always say even a bad plan is better than no plan.

Jay: Sounds sensible enough.

Tom: Yeah, yeah. So as far as impacting my life, it gives you a whole other way of looking at things and your lifestyle design section that you go through, I had never really thought of a definite major purpose before until I went through that section of it.

And just that alone shed a lot of light on what I’m after and what I want out of my life. And again, that’s setting the destination of where you want to be, and once you have that destination you chart the course and what needs to take place. And you just do the one next thing that’s in front of you.

Sterling: Yeah, it’s so interesting to me, still to this day every once in a while when I meet new people or I’m a mastermind group with other type of people and I’ll say, “So what fulfills you?” or “What’s your purpose?” And a lot of times people still just go, “Uh, I don’t know.” And I go oh my gosh!

So then if your life everything you’re doing is based on what then? Like if you don’t have the fulfillment and stuff, then you’re working for the money, for the paycheck, or whatever it is rather than going okay, what fulfills me? Because I know that getting money itself isn’t the part that’s fulfilling. Of course it’s what I do with it that is fulfilling, and how I get it now is what’s fulfilling as well.

But so many people don’t ever even think about that, and that’s actually why we put that at the very, very beginning of the Academy is, you’ve got to get clear on all of that stuff so you know why you’re doing this.

Tom: Yeah, and the reason that makes so much sense is because like there’s been some points in my product creation, or what I’m doing where the software I’m using has failed three or four times of over forty minutes of recording. And I lost all that information, and I kept doing it over and over. And there’s a couple of time where I’ve thought oh, I’m just going to give up. This is just so much effort.

And I looked at my definite major purpose, which I actually have hanging on a wall, and I looked up at that and I thought no, this is what it takes. This is just the one next thing that I have to do, and if I’ve got to do this repeatedly for weeks on end then so be it. And it’s the glue that helps keep you focused on your course.

Jay: Awesome, I love that. So let’s say that somebody is listening to this and they’re thinking about starting a new internet business, and they’re in the beginning stages of doing so. We’ve already said DMP – definite major purpose – is one of those first steps. What advice do you have for that person, can you think one or two lessons that you’ve learned along the way to somebody’s who’s now been out for a little while and done with their sites? What would you say to them?

Tom: I would say just find what you love first, because then you’ll have the passion. You’ll never be 100% ready, so just do it. Nowadays when I look at things, I’m 60% sure that I want to do it, I just do it because everything is just constantly changing, the road’s never going to be straight ahead. You’ve just got to do it, there’s never a right time.

There’s always a road block of some kind. Just go over it, through it, around it, under it, whatever you’ve got to do, and just do it. Don’t hesitate because hesitation just leads to never doing it. And like I said earlier, just have a plan. Even a dumb plan, a bad plan is better than no plan. And then you can tweak that plan as you go along and if it doesn’t work, there’s no harm done.

You just need to start over and you know better the next time. Even when you fail at something, it’s still a lesson learned. That’s the way I look at it.

Sterling: Yeah, that’s awesome.

Tom: Yeah, you can’t get disgusted or discouraged. You might get tired but that’s okay. That’s why they call it work.

Sterling: Yeah, get used to that when you get started.

Tom: Yeah, I laughed because like some people, I was going to talk with them about my internet business. They act like I’m trying to create my own lottery or something like that. It’s a lot of work. Work is always a 4-letter word, and internet work depending on how much effort you want to put into it can be as much or more work unless you define how you want to actually plan it out.

But at least initially it’s a lot of work, and I think once you get your systems and procedures in place and if you start using some V.A.’s like I’ve being using, things start to come together a lot quicker.

Jay: Well V.A.’s is one of the things we want to talk to you about, we definitely are going to be talking to you more about that in the extended version for the Academy. Now before we end this interview for the free podcast version, I do want to touch briefly on the topic of the mastermind group.

That’s one thing, you sent that message in last week about how you’ve had some success with that. And we’re going to ask you some more of the specific details of how you run that in the Academy interview, but I do want you to just touch here in the free interview a little bit about why you got the mastermind together and how that’s impacted you and the others in the group.

Tom: Well prior to the Academy, I never really thought too much about a mastermind group, I really didn’t even know what it was or didn’t even know it existed.

Sterling: Or why you needed one?

Tom: Yeah, right. Yeah, exactly. So I listened to what you guys had been talking about, I’ve been listening since your podcast came out pretty much. I started thinking that must be a good thing to go through because more than one mind is better than just one mind.

So in your Academy, I actually put a post out there and said, “Hey, is there anybody in the Chicago land area that would like to meet up?” And initially I think I got two or three people that wanted to meet up. And so we met up, and we started talking, and over time…do you want to keep going into exactly what we do?

Jay: Well before we get into that I’d like to hear like what is…you said before you didn’t realize it was something you need, or why. And so, what has it done for you? So now that you have done it, so what have you realized, okay that’s why I needed the mastermind, or this is what I’ve gotten from the mastermind. What has been the output of it, the benefits for you?

Tom: Well the benefits of the mastermind community for me have been, we have a group of eight people now that we meet up once a month. And we’ll take two websites and we’ll review what we’re doing, and we actually fill out a sheet that holds everybody accountable to themselves.

They have to explain what they’re goals are for the next month, and whether they make it or not they have to explain why they didn’t make it or why they did make it, and then give us a little explanation of what they’re doing. And I’m trying to think of what else I can tell you there.

So anyway, if I didn’t have the mastermind group, I would probably be in the phase of always kind of getting ready to do my website. And I don’t want to do into that group without having my stuff done for those guys to show them what I’ve accomplished. And so having that peer pressure like that really helps out a lot. And there’s things that those guys think of that I never thought of.

Sterling: Well and having the accountability man, actually it makes me have to think about doing some revisions to some of the groups I’m in because a lot of times we just help each other. Like what you guys do, we put up a website and we go what do you think? And everybody says it, but the next time we meet we don’t go oh, well did you do all those fixes? And that’s a really good thing.

Tom: Yeah, basically we built a mastermind worksheet from a combination of all us guys kind of put this thing together, so there’s not any one person that built it. But basically we say what our website is, we give our resource recommendation because we’re building our own Rolodex. So it’s either a book, an audio book, website reference, and then we describe what are your goals for the next month?

Let’s review the previous months’ goals, what did you accomplish, and then any suggestions or any problems that you’re experiencing? And for each website that we review gets about a half an hour each for each person, and then we spend the next hour going over each person’s worksheet. And that way the meetings are focused, everybody walks away with help.

I’ve really established some friendships that I never would have had before, and we’re all like-minded people. We’re all entrepreneurs that are kind of in the same phase, we all joined the Academy, some of us at the same time. And we’re all moving ahead because we keep holding each other accountable, and that’s the major benefit of having a mastermind group.

Jay: Awesome. Well I love that worksheet idea, I think it gives a consistent format, it’s something everybody knows they can fill out, and there’s that accountability piece there. I know when you shared that in your emails; it’s like hey, that’s a great idea. So definitely thank you for sharing that with us.

Now we’re going to go ahead and talk more about some specifics of how your mastermind group works for the full Academy version of the interview. But for those who are just listening to the podcast right now, let’s go ahead and tell them how can they find you online, and what do you have to offer to some of the people that might be listening right now?

Tom: Sure. You can find my website at And if you go ahead and sign up at the Aweber login screen there, you’ll automatically get a free membership and begin watching videos on how to run small businesses with your information technology.

Jay: I’m sure we’ve got a lot of small business owners, or would be small business owners listening to this, so that can be a valuable resource for them. So thank you for all the information that you’ve shared, we’ll be chatting with you some more in the Academy, but on behalf of all the podcast listeners, thanks for taking some time to share your experience and story with them.

Tom: Absolutely. You’re welcome.

Sterling: Okay, we’ve got a breakthrough in the Academy here to tell you about this time. And this time it’s from Kurt from, and here’s what he wrote. “After a year of talking and fiddling around, I finally got my membership site up and launched. It was a ton of work, both myself as the content guy and my programmer and site admin guy.

We had to call in help at the last minute, and still got it up by launch time in merely good enough condition. But it’s up and getting members. It’s nice to have the thing up and going.”

Yeah, I know how that is, I think ours was the last freaking minute as well. Anyway, “But like a bike, it doesn’t stay up and going on it’s own. You have to pedal, and pedal hard.” Well that’s very true, and I’m glad you finally got your membership site up. I wonder what it’s called? Do you know?

Jay: Looks like it’s called The Academy, which is a great name. I like that.

Sterling: Yeah, it’s an awesome name.

Jay: And yeah, that sounds like a very familiar experience, so we know what it’s like. We feel your pain; we feel your thrill. And good for you for just for getting it done, and we’re excited to hear how that continues to progress for you, so thank you for sharing that with us. Kurt, the Undercover Lawyer, and we’ve had an interview with him in the past that we’ve shared. It was actually to a very small exclusive list, so I probably should post his interview in the Academy sometime soon because that was an awesome interview.

It’s time for the Internet Business Quick Tip…

Jay: Alright, on this episode’s Quick Tip, we’re actually going to do something a little different. I don’t know that we’ve ever done this before but we have a guest Quick Tipper.

Sterling: Yeah, we haven’t done this before but we should, this is awesome.

Jay: We should, yeah. And you know, in fact before we recorded the episode, I put a call out on Twitter and Facebook and said hey, anybody got a quick tip and we’ll credit you in the show. And so I’ve got a whole list of great listener quick tips, I think we’ll start using those. So yeah, if you’re listening, get a hold of us on Facebook and Twitter and let us know what your quick tip is.
But in between the recording of the interview and things, Tom mentioned a resource to us and then we said, well you should share that with the audience as the Quick Tip. So we’re going to go ahead and turn the time over to you here Tom, and tell us about this resource that you’ve been using.

Tom: Join the Academy!

Sterling: Oh that’s a great one!

Jay: That was not scripted, but I liked it!

Tom: My Quick Tip, the thing that I struggle with is having laser focus on whatever my tasks are at hand. So for instance, if I decide I need to put Aweber in my website and it takes a half an hour to do that let’s say. I’ll go ahead and set a timer to do that and you can go to a website that’s called and you type in how many minutes you want to have to do a task and then you just click on the ‘go’ button.

I minimize it and I can see it counting down on my taskbar on Windows. And this way if an email pops up or I get a phone call, I ignore everything and it helps me have laser focus on what I’m doing. I’ve only got ten minutes left or five minutes left, and real simple, easy to use, straightforward website. And it will help a lot of you to have laser focus on whatever tasks you have at hand.

Sterling: Well and that certainly beats the thing I’ve talked about before where I buy one of those little Pampered Chef physical timers, and have two or three of them sit around because sometimes I would have to stop one to go to the next one, and it would be nice to just have it all on the computer. I like it. And as a complete side note, why do websites like to this e.ggtimer?

Tom: It’s actually a subdomain within a domain. The e in front of the –gg.timer is an actual domain. And it references a sub website, so was already taken. Let me look it up real quick.

Jay: They were being clever, and the truth of the matter is it may even still land them when you search ‘egg timer,’ it may still help them show up.

Tom: Yeah, if you just go eggtimer without the ‘e.’ it just comes to some a screen full of advertisements. So this person is a very clever person, I’m not even sure who it is, but whatever. It’s a great website, and it’s a great resource, and I know I’ll be adding it to our mastermind group in our Rolodex.

Jay: Yeah, I’m going to give that one a try as well. And we will have a link to that back on the show notes on so you can find that and give it a try yourself. So thank you Tom for sharing that Quick Tip with us.

Tom: You’re welcome.

Sterling: Now if you’d like dozens of other resources such as this one, you can find them in the Internet Business Mastery Academy, along with video tutorials showing you exactly how we use them. To get a 30-day no risk trial membership to the Internet Business Mastery Academy, visit That’s it for this episode of Internet Business Mastery, until next time we wish you ultimate success in your internet business.

You’ve been listening to the iconoclasts of the 9 to 5, and the purveyors of freedom and fulfillment – Sterling and Jay. Sterling and Jay invite you to discover one of their most popular audio programs ever – The 3 Pillars of Designing Your Ultimate Internet Lifestyle. Visit now and sign up for the free weekly Internet Business Mastery email newsletter and you’ll get instant access to this life changing audio presentation pulled directly from the content of the acclaimed Internet Business Mastery Academy membership community. Go now to Internet Business Mastery – free your mind!