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Transcripts: IBM 113 | 7 Internet Marketing Habits to Make 2011 the Best Year Ever

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Sterling: This is Internet Business Mastery, episode 113.

In a world where bosses control your life, and thoughts of escape fill your mind, where inspiration seems dead and cynicism rules the masses. You have a desire to break free; you feel the need to take control. Now there exists a place where the secrets of freedom and wealth are given to those who believe. Internet Business – free your mind!

Sterling: Hello, and welcome to Internet Business Mastery online at Internet Business, I’m Sterling….

Jay: And I’m Jay….

Sterling: And we’re here to help you escape the ‘9 to 5’ and live the lifestyle of your dreams by turning your life’s passion into a profitable internet business, even if you’re just getting started today. On this episode of Internet Business Mastery, we discuss the seven internet marketing habits to make 2011 the best year ever. And in the Quick Tip, we have a great tool for tracking progress with your time and habits.

We’d like to remind you that if you’d like to get a jumpstart on creating your own profitable internet business using our proven system, you can claim your risk free trial membership to the Internet Business Mastery Academy by going to

So Jay, with this new year coming up, what’s going on?

Jay: Well you know, it’s kind of become a tradition with Internet Business Mastery to do an episode at the beginning of the year. This is our first episode of 2011 and we’ve always talked about how to make this year the best year ever, and I don’t know, people might wonder it’s like, well how is this year supposed to be the best year ever if last year was the best year ever?

Sterling: Progression!

Jay: You’re right, and I think that’s just a great principle to have in mind is to try to think about well, what do I want this year to look like for me? I think a great principle for ambitious and entrepreneurial and success focused people is to always have a future that is bigger than your past and try to take things to the next level. And so in that vein, that’s what we want to talk about on this episode today is how to make 2011 the best year ever, and specifically bringing it down to this idea of habits that we’ve mentioned a little bit, and we’ll be talking about that some more.

But one thing that I’ve really been focusing on recently, not only in 2010 but I want to keep focusing on in 2011 is just spending more time discovering the things that fulfill me the most and that are my strengths that I have the best value to offer not only to myself but to those around me, and then spending more time doing those things because I firmly believe if I do that, not only will I make more money but more importantly I’ll be more fulfilled and I’ll deliver better value to other people. So that’s not a very specific goal but that’s just a guiding principle that I…a couple guiding principles that I wanted to share as I think about what 2011, what I want it to hold for me. How about you?

Sterling: Yeah, that’s a big one for me as well, making sure I’m working on my unique ability and things that are definitely fulfilling for me, and then the other is just fundamentals. It’s an interesting thing now after the amount of time we’ve been doing internet business, five or six years or so, you start realizing that there’s time when you’re just trying to shoot ahead and now as we look at things there’s a lot of little fundamental things in the business that can be cleaned up or make sure the structure is just really strong. Where are the holes in the system? Where can things be tight as well as even traffic, what are the fundamentals of this stuff rather than going oh my gosh, what’s the shiny new thing?

It’s like well, before we can do that kind of stuff, let’s see what the base fundamentals are and make sure those are all in place before we start trying something that’s maybe not tested yet or everybody’s talking about, but we don’t know if it works yet really. It’s like this year for me, other than the unique ability thing will be making sure fundamentals and base business practices are completely in place before rushing off into the next wild crazy new thing.

Jay: Right I mean continual success often does come down to some very fundamental ideas and habits and systems that need to be in place and they recur and need to be revisited and looked at, at times and that actually we’ll be talking a lot about – fundamental things and some of the habits we’re going to talk about into today’s episode. So let’s go ahead and dive right into it.

And now the featured segment…

Jay: Alright, so as we mentioned, we want to talk about how to make 2011 the best year ever for you. And one of the things we’ve really been noticing this year and something we’ve been learning about in one of our masterminds and coaching groups is the power of habits. This is something we’ve learned a lot from Dan Sullivan of Strategic Coach and been implementing and been looking and studying and trying in our own lives this year. And it’s something that’s really made a big impact and that we personally in our own businesses and lives plan on continuing to put into practice.

And we’ve talked a little bit about this before but it really merits going back over a little bit some of the basic principles of this idea of habits. One thing that’s very powerful that I think I read or listened to in a Dan Sullivan book is he said, a lot of people feel like when they’re not making the progress that they want to make that it means that they don’t have enough self discipline. And that’s really actually just not true, we all have plenty of discipline but the problem lies in the fact that often we are disciplined to habits that are not in line with the goals that we want to achieve.

And so the key to experiencing increasing amounts of success is to form new habits, new habits that are now in line with the places that we want to go, the things that we want to achieve, the goals that we want to reach. And so I just want to review quickly the basic principles of habit forming because if we do take those ideas and ambitions that we have and the awareness that we see a place in our life or our business that we realize okay, maybe our habits isn’t quite what it should be, we need to take that awareness and what we call will power and re-discipline ourselves, re-train ourselves to new habits because once we’ve re-trained ourselves it no longer takes…you no longer have to try to be aware of it or muster up any kind of discipline or will power.

Now it just becomes something that you naturally do. And an example that we always share and it’s a habit that I formed this year and still do is the whole green smoothie thing as a way to get more greens and some of this nutritious stuff in my body in the morning. It was really weird at first, and I would eat other stuff for breakfast that wasn’t quite as healthy but now it’s just something natural that I do is make this for myself without even thinking.

And that strange odd feeling that I’m drinking spinach and all this other stuff, now it’s not even something that I think about; it’s just something that I do. And the way that you form a new habit is by doing it and tracking it for 21 days straight, that’s how long it takes to kind of reform those pathways in our brain and whatever muscle memory might be involved or just make it part of the daily routine is that if you can do it for 21 days straight, you’ll find that you no longer have to think about it very hard.

And the key is you’ve got to not just do it, but you’ve got to track it because that’s how you’re going to keep yourself accountable and know that you actually have been doing it. And what’s best is if you can make it part of a routine where maybe at the same time every day you go into doing that thing and you do it and you track it on a calendar or whatever the case might be for yourself, that you did do that thing. And then after 21 days you can move on to the next habit and think how many habits you could form over this next new year if every 21 days you chose a new habit to focus on.

And instead of having this usual New Year’s resolution thing where all of a sudden we have a list of ten or twenty things that we want to change right now…oh I want to lose weight, so I’m going to go and resign up for my gym membership, and I want to read more books so I’m going to start reading more books right now. It’s hard to change more than one habit at a time, so you need to keep yourself…keep it simple, just do one habit. But if you do a new habit every three weeks then things are going to really add up.

And just as a quick…so just remember, it’s not about self-discipline, it’s about forming those new habits that are in line with your goals and making that a regular part of your systems and the things that you do.

Sterling: Yeah for me it’s about the scheduling and consistency. Like when I start forming a habit, I schedule a time every day to practice the habit. Now preferably that will be the same time every day so that I don’t know, it becomes part of…my mind just knows oh, it’s almost 12, I’ve got to do this. And after it is a habit, I shouldn’t even have to schedule it, it should just come naturally let’s say because I’ve just been doing it every single day at that particular time and for the 21 days. But at first I’ll practice the habit based on my schedule even if it’s something that will only take me five minutes a day to do, I still schedule it and make sure I do it consistently for that 21 days.

Jay: Yeah, consistency is very powerful. I’m glad you brought that up because it is that consistency that does retrain our brain and retrain our way of thinking. Just a quick example of one that I’m working on right now is that…in fact I’m going to have to turn it off right now because it’s about to go off in the middle of…it’s a timer here. You can probably hear that beeping and what I’ve been doing recently is I’ve been setting that for 50 minutes because every time I go and see my massage therapist or a doctor, chiropractor or whatever, I talk about how I sit at a computer all day and they’re always saying oh make sure that you get up regularly and kind of stretch and loosen up your back because you can get really rigid.

And I definitely do end up with back pain and stuff if I don’t take care of myself in that way. So every 50 minutes I have a timer to remind me, stand up just for a few minutes, walk around a little bit, do a few stretches, maybe get a drink of water and now we can sit back down and continue working again. And that’s been really helpful just from a well being, it makes it easier for me to think and stuff. So that’s just an example of what habit I’m working on right now.

Sterling: Well and one thing, especially when I got started was just a simple thing for me was making Google calendar my home page. And that way, that’s where everything is, my business and personal schedule so having it be a habit that anytime I open up a browser, the first thing I see is my schedule certainly helped me put it in my mind that my schedule was going to be a big part of my life and that I was going to be able to see that every day and see what’s scheduled there and not be able to claim I forgot something because I see it so often. So that was like for me one of the first fundamental things was making it so that I have access and I can see a calendar which seems…for me at first it seemed a little strange because I’m like I’m a entrepreneur, I do what I want when I want!

And I pretty much did that for the first couple of years, just kind of like oh, I’m going to go for a walk now instead of…and I just didn’t have schedules and stuff. But it made a lot harder and definitely my business certainly went to the next level when I started actually being able to schedule. Now if I want to schedule for instance the day I’m going with a friend to lunch and then we’re going to a gun range which is very odd for me…like I’m doing these things but then all I did was move the things that were scheduled around that. So they’re still there and maybe just today they happened to be moved a little bit but I’ve still got that schedule and that was my first kind of like fundamental habit that I had to create was getting that schedule a part of my life.

Jay: Yeah it’s ironic that kind of the more structured and scheduled and tracking that you get into your life, you actually find there is more freedom as an entrepreneur making deliberate decisions.

Alright, so let’s go ahead and start. What we want to do is share seven habits, seven internet marketing habits or habits for internet business, for internet entrepreneurs and we want to ask you as you listen through these, maybe find one that’s appropriate for you right now, that you can start this new year off with putting into action for yourself. We broke it up into different categories so we’re going to start with a couple what we call starter habits. So if you’re just brand new to this whole thing, just starting out, these might be ones that you want to consider. Then we’ll have a couple traffic habits, a couple time habits, and then an advanced habit at the end.

And so these are again all for you just to consider, try to find one that might be appropriate for you to give you some ideas of what you can apply for yourself. So let’s start out with starter habits here. Habit number one, and we’ve mentioned this many times but that’s because it’s so, so important. Really not only if you’re a beginner and just starting out but even as you progress along, even if you’re intermediate or advanced at doing internet business and that is to be very proactive about your learning and to put into action this ‘just in time’ learning idea of only spending time looking at newsletters and blogs and courses and things that you are going to be putting into action right away.

Don’t have this whole deluge of blogs that you’re looking at every day just filling your brain with all these ideas and guilt of all the things that you’re not getting done, and probably stuff that you won’t put into action maybe for years to come. Be very deliberate about your learning and the way that you make this a habit is maybe you set…first of all one thing you can do is set aside your time where you spend your learning time. Say okay, it’s going to be for this half hour today or this hour today, and then plan ahead.

It’s like okay, what am I going to spend learning during that time? Don’t have it just be this thing of oh, I’m going to open my blog reader and just see where it takes me. I mean every once in a while giving yourself that freedom to go wherever yeah, that’s how you come up with new ideas but if you haven’t been in the habit of this proactive just in time learning, then maybe you need to cut out all that flowing free of going wherever learning, be more structured and more consistent and then track on a daily basis.

Maybe give yourself a score of how well did I do today, did I allow myself to wander a little too much or was I very deliberate about my learning and then track that for 21 days and see if you can’t make that a habit for yourself.

Sterling: Yeah honestly this habit was the key to any success I’ve had since I was a knowledge junkie. I now try to even stop somebody from telling me some piece of knowledge at least in a detailed way about something I don’t need to know yet. I’ll stop them and ask them to tell me what they think is the next step for me based on where I am instead.

Jay: That’s a great idea. I love that.

Sterling: It’s kind of a weird thing to do because somebody’s getting all excited telling you something and I’m like nope, nope, nope…I’ve got to tell you, I’m not going to be able…this won’t be useful to me because I won’t remember it tomorrow. Knowing where I am, what do you think the next thing is for me to do? And the funny thing is, most of the time they instantly forget that they just got stopped telling something cool and go ooh, now I get to tell you this!

Jay: Absolutely. Alright, the second habit and this is again another starter habit is…and this goes back to consistency that Sterling mentioned earlier and that is to consistently work on your business and schedule the times that you’re going to do it. So the way you’re going to make the most progress is just every…and maybe this is just Monday through Friday but whatever it’s going to be, maybe it’s in the evenings and this is especially important because a lot of people when they’re starting out, they might be working a full time job still and so they only have a part time schedule where they can work on their business.

So the thing that you’re going to find that’s going to make the biggest impact is if you can say okay, well I’m going to work on my business every day Monday through Friday for an hour or a half an hour and it’s going to be from 9-9:30 after I put the kids to bed or whatever the case may be, or from 9-10, or it’s going to be first thing when I wake up in the morning and I’m going to get up a little earlier and it’s going to be from 6 am-7 am and then I can go exercise and eat breakfast and things like that. So whatever works for you and your schedule but make it so that you’re consistently working on your business and even scheduling it in your life.

Sterling: And again, even if it’s a 5 minute thing that you have to do or like he was saying if all you have is 30 minutes, make sure it’s on a schedule so that you can see it so that it’s there. It’s like it’s real because it’s scheduled somewhere. I mean that was the thing for me, in my head I was going oh, I’ve got to do this, this, this, and this but once I finally had it, like with the Google calendar, like each of the different types of calendars can be color coded and stuff. And so I know if I have a new habit, I have it a certain color so when I look at the schedule for the week it just seems real and solid like okay, I know from 5-5:30 I’m doing this thing. I’ve scheduled it, it’s there, there’s a physical representation of something that I’ve chosen to do.

Jay: So this is the habit that you put into action for yourself, what we’d want to do is find a time to sit down and for the next 21 days, schedule out when you’re going to work on your business. Now something might come up and you might have to switch it, that’s okay like Sterling said earlier. Sometimes he does have to shift it around, but still you’re being deliberate about it so schedule that out and track on a daily basis, did I stick to my schedule and did I stay consistent working on my business?

Alright, let’s go into the third habit. Now we’re getting into a couple traffic habits. So if you feel like yeah, traffic is something that I could use more of in my business which all of us could use more traffic in our business. Pretty obvious, so the habit here is to create a content creation schedule and be consistent with it. Our business and our audience, and our lists, and our income have all grown the most when we’ve been very consistent about creating our show, our audio show, the podcast goes out in a number of other channels as well.

We put out three episodes a month and Sterling even plans ahead when we’re going to record those, when they’re going to come out. We start being very consistent about having them come out on Thursday so that the audience knew what to expect and that’s just helped a lot in keeping us…because the content is what attracts the attention of our market and immediately pulls them in and we show up in iTunes, we show up in Google, we show up in YouTube, we show in these different places and that’s how we get traffic.

And then we bond with our audience because of this great content we’re putting out. It’s the same thing whether you’re doing audio or if you’re doing blogging, same thing. Schedule that you’ll be consistent and decide what’s it going to be, am I going to blog once a week, two times a week, three times a week, Monday, Wednesday, Friday, Tuesday/Thursday? And stick to that schedule because it’s that consistent creation of fresh content that’s going to create a very loyal audience for you that’s going to be ready to buy, but also you’re going to attract the attention of new people in all these search engines out there.

And even if you’re not doing some of the more advanced syndication stuff maybe that we’ve talked about and not getting all fancy with your search engine optimization, that’s okay. Don’t worry about that; right now just worry about creating content on a regular basis whether that’s audio, video, or blogs. Choose one and be consistent with it.

So this is the habit that you want to form for yourself and just choose one of those three and then sit down and say okay, for the next three weeks here’s what my schedule is going to be. And just as a suggestion, if you were going to do audio, I would do once a week. If you were going to do video, I might do once or twice a week. If you were going to do blogging, two or three times a week. And set up those times and then track them on a calendar.

Alright, habit number four is to reach out to a current or a new partnership relationship daily. There’s so much in business that is about relationships, and one of the fastest ways to grow your business is to have people that you’re partnering up with in strategic ways whether that’s to do cross promotions or to have them be an affiliate for you. Whether that’s they’re creating content for your site or you’re creating content for their site, or a mastermind relationship or a business partnership relationship; these kinds of relationships hold us accountable, they bring us new opportunities, they bring us new traffic.

It’s a fast way to get new traffic and new attention to other audiences and other markets. So maybe sit down and decide well, here are the ten most important types of relationships I can form right now. I need ten new sites that I can go and guest blog on and get a relationship with those bloggers so that eventually they will let me guest blog on their site. Or ten new people that could become affiliates for my business, or I need to find five people and on a daily basis reach out to one of them on a mastermind kind of basis to help keep each other accountable.

So decide what those partnerships or relationships are and then at least every day just track this, just do something to reach out to one of those – to a new partnership or a current partnership to just kind of keep things moving along.

Sterling: Yeah, that’s like the main way I use Skype is for any little partnerships. And by the way, there’s a lot of people finding this type of thing in our Academy mastermind community. But either way, find some way to help each other stay on track. For me, the first thing is I was basically pretty new or brand new would be finding that accountability partner, just one person even going, “Hey, did you stay on track?” or “here’s what I did today,” like to inspire each other and get that started. That would be the first thing I would do.

Jay: Yeah that’s a good one, like find that person and then each of you sets a goal and tracks okay, for the next three weeks every day at the end of the day we’re going to check in with each other for five minutes or whatever that case might be. That’s a great idea.

Alright, so the next habit is habit number five. And this is a time habit, so now we have a couple time habits for you. And so habit number five is to track your time daily and how you use it. And this is a habit that we both started forming I don’t know, maybe it’s been a couple of years now, but it’s just had a huge, huge, huge impact on our business. Because so many things stem from that, not only the consistency that we’ve talked about, but also tracking how we use our time to make sure it’s in line with the goals that we have and make sure that we’re spending enough time on money making activities and not just all on other random clean up and outsourcing and things that may seem important but then they lead us away from the things that we actually enjoy.

So we’ve used tracking our time for so many things to spend more time on our unique abilities, on the things that fulfill us, to make sure that we’re not working too hard and that we actually stop ourselves when we hit whatever our current goal is and we step away then for the rest of the day and spend time with our family or our friends, or doing other personal activities.

So just first thing to do is to get in the habit of tracking your time daily. So get some kind of calendar or whatever system works for you and then as you’re going…and the thing that we always do at the beginning of the week or especially at the beginning of the day, we try to track out well here’s how I’m going to use my time today. And that might change over the day a little bit, but then at least you’re making the decision beforehand, you’re being deliberate and then at the end of the day you can look at the actual and kind of compare whatever goals you might be working on at the time whether that’s consistency or whether that’s how you’re using your time, or how much time was spent on what you consider your strengths and unique abilities, whatever the case might be. So start tracking your time daily and how you’ve used it throughout the day.

Sterling: Yeah I try and think about it as, did the work I do on a daily basis get me closer to my target or were they a waste of time, or was it information that I didn’t need yet? Was it even a task that I did now instead of something that needs to be done next week and I put it in place of something that needed to be done now. I mean a lot of this is what is actually the next thing to do and making sure to do that instead of being ahead of yourself.

Jay: So this is a habit that you want to put into action, just choose a tool, choose a calendar and start that…whether at the beginning of the week or even at the beginning of the day, just decide how you think you’re going to use your time and then track what the actual is. And maybe if you don’t worry about any metrics or anything, that’s fine, just get in the habit of actually tracking and planning that time out is going to be very powerful for now.

The next habit is also a time habit. This is habit number six and that is to measure how much of your time you spend on your most high value actions. So once you are in the habit of tracking your time, what you want to do is…the first thing to do it to decide well what are my most high value actions right now? And a high value action are the things that will directly lead to bringing in new money for instance and the things that are based on your strengths, so the things that are in line with your biggest business goals right now.

Maybe that’s bringing in new traffic, maybe that’s getting your business started, maybe that’s learning the ropes of this whole internet business thing so you can get started. So whatever your most high value action is wherever you’re at in this whole process, measure how much of your time each day you spend on that. So if you’re just starting out and you decide well, right now I need to kind of learn some of the fundamentals of internet business and how this whole thing works. Well plan out how much time you spend each day learning those kinds of things, or if it’s I need more traffic for my business, well decide what those two or three things are that you’re going to do for traffic and measure how much of your time each day you spend on doing that thing.

And this is important because often we get very reactionary in our businesses and we’ve got brush fires that show up or things that feel very urgent because an email comes into our inbox or somebody pings us on Skype, or our phone rings, or our business partner brings something and it’s like, “Oh my gosh, did you notice this happened over here?” And all of a sudden you know, everything seems urgent, everything seems important and you can get to the end of the day and realize that you were just very reactionary that whole day and you didn’t spend any time on a high value action because it was all in cleaning up messes rather than setting aside a block of focused time where it’s like okay, you know what, I’m going to turn things off and I’m going to focus on whatever this is.

As an example like for us, some of the most high value actions that we can spend time on is creating content, whether that’s inside of the Academy, whether that’s recording a show like this, or writing blog posts because that brings us traffic and that builds the relationship with our audience. Or some of the high value actions would be reaching out to new or potential partners is an important one for us as well. So just to give you a couple examples, so start measuring how much of your time ever day…so that probably means starting the day by deciding well, what are the three most high value actions of my business right now? And then measuring throughout that week how much time you spend on those things, and then do that for three weeks and it will now be a habit.

And you’ll find your brain is much more attuned to thinking about not getting caught up in the reactionary clean up messes of your business but remembering to also spend time actually doing those things that fulfill you and that are going to bring you money in the end as well.

Sterling: And I’m going to give just a little side note because it’s something I did just yesterday and it gets me excited every time I do it. I’m learning every single thing I can right now about some Facebook stuff that I’m working on, and so I’ll go through different courses and bring in all this information. But what I used to do is like let’s say it’s four videos, I would watch it all, make some notes here and there, and just watch it all. Then I’d feel real proud that I got through the whole thing, but now I completely do it differently.

If I’ve got an hour of time, my goal isn’t to finish the course which is what it used to be. I just wanted to finish it, and then I’d have that knowledge. Now it’s like if two minutes into the video they say okay, so you need to create this landing page, I pause and set up completely the implementation of that landing page and I will not go on to the next…it’s paused until that is done which is a big thing to remember especially when you’re starting. If you’re going through some sort of an information product or like again we talked about in the Academy, when you’re going through that, you don’t move on to the next piece of audio or next video until you complete the tasks in the one you’re currently in.

It’s just like the total key to getting this stuff started and actually having things work and having even all these different habits mean something is you’re not getting information for just the sake of information, you’ve got to implement and take action instantly. Just a little side note, but it’s an important one I think.

Jay: Absolutely. Alright, habit number seven is kind of an advanced habit. It’s kind of a traffic habit and a time habit and just a good habit to have in your business, and that is to spend time daily working on something that will bring in new money. We’re in this business because we want more freedom, we want more fulfillment, and part of that is making the money that we need to keep our business afloat, to be able to buy the things that we want, to establish the lifestyle that we want.

But we can get caught up in all the different facets of our business and sometimes forget to make money or do the things that will lead us to money. Maybe it is that we spend four hours going through a course and feeling real good about ourselves because we got through the course but did we spend any time today actually implementing something that’s going to bring in that new money.

And something that we talked about before is that there’s four main areas that bring new money to your business. And this is how we do all of our goal setting and setting objectives and planning out our priorities for ourselves and our team or on a daily, weekly, quarterly, or even yearly basis is we break things down into one of these four areas. And that is you can do things to bring in new traffic to your business, obviously if more people are coming into the sales funnel it leads to new money on the end.

You can convert more of the traffic that you’re already getting, so if more people are converting onto your email lists or more people are converting to actually buy off of your sales page or more people are clicking on your ad on Adwords; more conversions moves more people through the sales funnel and leads to more money. You can create new value or a new product, so for your current audience or for your current market, so you can say well I’m going to start a new coaching course or I’m going to create a new ebook that I can sell, or create new content that you can sell.

Or you can work on retaining your current customers, whether that’s in a membership site or turning them into repeat buyers rather than just having them buy one thing for you. So increasing the lifetime value of every customer, meaning how much money do they spend with your business over the lifetime that they’re involved with your business? So doing something on a daily basis in one of those areas – traffic, conversion, new value, or retention will then eventually lead to more money in your business, and so it’s a good habit to get into. Pay attention – well, am I spending consistent amount of time doing one of those things rather than again, getting caught up in the reactionary things of my business, or cleanup things, or other things that may feel good and seem productive, but in the end we need to make money in our business to make our goals happen as well.

So if you want to put this habit into action for yourself, then you would just need to decide okay, over the next three weeks every day I’m going to spend time on one of these four areas. Maybe choose one of the four areas, maybe you decide well I want to work on new traffic for the next three weeks, that’s the money thing that I’m going to do. So track that for the next three weeks, or maybe you decide I’m going to work on conversion for the next three weeks.

Well then track that for the next three weeks, do at least one thing to increase conversions today and then eventually you’ll again, retrain your brain to think in that way. Alright, so there you go, there’s seven internet marketing habits to make 2011 the best year ever. And there might be another one that you’re thinking of for yourself, and that’s fine too but we wanted to give you seven ideas so you can put that over the next 21 days, put something into action, track it, remember it’s not about not having enough self discipline, it’s about retraining and re-disciplining yourself to habits that are in line with the goals that you want.

So if you’re just starting out, one of the two habits you can think about is doing proactive just in time learning or consistently working on your business and scheduling the way you use your time. If you need a traffic habit right now, content creation scheduling would be a good habit or reaching out to current or new partnership relationships on a daily basis. If you need a good time habit because you’re overwhelmed or you’re not very happy about the way you’re using your time, one habit would be to track your time daily and how you use it and another one would be to measure how much of your time you spend on your most high value actions.

And then if you want a kind of a more advanced habit, just a good habit wherever you are in your business would be to track and make a habit out of spending time daily working on something that will bring in new money whether that’s traffic, conversions, new value, or retention. But whatever you do, we just want to challenge you to put into action a new habit for yourself over the next 21 days, and then make a habit out of making habits because just think if you did this every 21 days, by the end of 2011 all the new habits you will have retrained for yourself, all the progress you will have made, and the new heights that you will reach in your success and your fulfillment.

So we’re wishing you to have the best 2011, making 2011 the best year ever and we’re excited to hear about what progress you make.

It’s time for the Internet Business Quick Tip…

Jay: Alright, well this Quick Tip for this episode is related to all this habit stuff that we’ve been talking about and in fact we’ve kind of alluded to this particular tool already and that is using Google Calendar to track how you use your time, track the habits that you’re working on. And if you were to bring up either of our Google Cals right now and Sterling mentioned earlier in this episode that he now has his show up first thing when he opens a browser, just boom, it’s right there in front of him all the time reminding him.

And I have mine open as well all day long, but what you would see is you’d see a schedule throughout the day and throughout the week of how we’re going to use our time. If you looked back to like last week, you’d see exactly how we used all our time. Up at the top where you can put down I guess what they call them is Events, like all day events, I use that all the time to track, kind of put a note about that particular day and how I used that day, maybe how much time I worked, what percentage of that time I feel like I spent on high value activities for instance.

Or if there’s some goal or habit I’m working on, I’ll track that up in the area at the top of that particular day in the all day events area. So Google Cal can be really, really powerful because you have different calendars, you can color code it. If you’re tracking the different ways you’re using your time, you’d see different colors of when we have stuff where we’re working, Sterling and I, are working together. Or I have a different color for stuff where I am working on high value activities or different times where I’m working on like cleaning up messes and outsourcing and other little busy work of the business that needs to be done but it’s not as high value activity. I have a different color for that, and so just a lot of really powerful features. So we just want to encourage you to check that out – Google Calendar can be very powerful and you can obviously access it from mobile devices and anywhere you’re at and stuff like that.

But we’ll actually be talking a lot more about how we use Google Calendar in a time management course that we’re going to be putting together, productivity and time management course coming out in 2011. But we want to bring that up right now as a tool as you’re going into the new year, forming new habits that you can check out for using to track your own time usage and habits as you move forward.
Sterling: Now if you’d like dozens of other resources such as this one, you can find them in the Internet Business Mastery Academy, along with video tutorials showing you exactly how we use them. To get a 30-day no risk trial membership to the Internet Business Mastery Academy, visit That’s it for this episode of Internet Business Mastery, until next time we wish you ultimate success in your internet business!

You’ve been listening to the iconoclasts of the 9 to 5, and the purveyors of freedom and fulfillment – Sterling and Jay. Sterling and Jay invite you to discover one of their most popular audio programs ever – The 3 Pillars of Designing Your Ultimate Internet Lifestyle. Visit now and sign up for the free weekly Internet Business Mastery email newsletter and you’ll get instant access to this life changing audio presentation pulled directly from the content of the acclaimed Internet Business Mastery Academy membership community. Go now to Internet Business Mastery – free your mind!