Telling Your Story for Internet Business Success

When writing sales copy, you’re swimming in a big pool filled with facts, figures, testimonials, offers, guarantees, and everything else that’s part of your promotion.

That’s why so many people get overwhelmed at the thought of sitting down and writing a coherent and persuasive message. Juggling all of those details can be difficult, and often leads to heavy, boring sales copy.

To combat that, I have two quotations on my wall that have proven to be very useful (and profitable!) over the years:

“You can’t bore people into buying your product.” – David Ogilvy

“People will read what’s interesting to them, and sometimes it’s advertising.” – Howard Gossage

Now that you have a goal when you begin to write… to be interesting for your prospects… it’s much easier to control all of those details and have them contribute to your sales message instead of dominating it.

A quick and easy way to generate interest in your readers is to tell your own story. To do this, you simply explain to your readers why you’re in the situation you’re in. Here are a few examples of the type of story you can write:

How and why you created the product or service you’re offering

Hi, my name is Jane Doe. Two years ago I was going through the darkest period of my life. It was more difficult than anything I could ever imagine… so bad that I wouldn’t wish it on my worst enemy.

In a moment I’m going to share with you how I was able to escape that terrible situation. More importantly, I’ll also share how my experience can help anyone transform their lives from the misery of pitch black to a life of happiness, light, and fulfillment.

How the product or service you’re offering has changed your life

I’m Bill Smith, creator of Product X. In just a few moments, I’m going to show you how I was able to go from a complete woodworking novice, to a respected expert craftsman in just one short year.

Why you’re making the product or service available at such a tremendous value

Hello, my name is John Doe, President and CEO of Company A. I’m writing to you today with a very special opportunity that my company has never made available before. Pure and simply… the reason we’re able to offer this to you at this time is because the economy is in the toilet.

With these simple “tell your story” templates, you’ll be able to catch the interest of your prospects – and also make the task of writing your sales letter much easier!

————

Mike Denison is a freelance copywriter with over 20 years experience in direct response marketing, including print advertising, direct mail, online sales letters, and email campaigns. More info at www.logikmarketing.com

 

When writing sales copy, you’re swimming in a big pool filled with facts, figures, testimonials, offers, guarantees, and everything else that’s part of your promotion.

That’s why so many people get overwhelmed at the thought of sitting down and writing a coherent and persuasive message. Juggling all of those details can be difficult, and often leads to heavy, boring sales copy.

To combat that, I have two quotations on my wall that have proven to be very useful (and profitable!) over the years:

“You can’t bore people into buying your product.” – David Ogilvy

“People will read what’s interesting to them, and sometimes it’s advertising.” – Howard Gossage

Now that you have a goal when you begin to write… to be interesting for your prospects… it’s much easier to control all of those details and have them contribute to your sales message instead of dominating it.

A quick and easy way to generate interest in your readers is to tell your own story. To do this, you simply explain to your readers why you’re in the situation you’re in. Here are a few examples of the type of story you can write:

How and why you created the product or service you’re offering

Hi, my name is Jane Doe. Two years ago I was going through the darkest period of my life. It was more difficult than anything I could ever imagine… so bad that I wouldn’t wish it on my worst enemy.

In a moment I’m going to share with you how I was able to escape that terrible situation. More importantly, I’ll also share how my experience can help anyone transform their lives from the misery of pitch black to a life of happiness, light, and fulfillment.

How the product or service you’re offering has changed your life

I’m Bill Smith, creator of Product X. In just a few moments, I’m going to show you how I was able to go from a complete woodworking novice, to a respected expert craftsman in just one short year.

Why you’re making the product or service available at such a tremendous value

Hello, my name is John Doe, President and CEO of Company A. I’m writing to you today with a very special opportunity that my company has never made available before. Pure and simply… the reason we’re able to offer this to you at this time is because the economy is in the toilet.

With these simple “tell your story” templates, you’ll be able to catch the interest of your prospects – and also make the task of writing your sales letter much easier!

 

 

 

Comments

  1. What is YOUR story for your customers?

  2. I ran into your podcast at iTunes 2008, since then I have been listening to it and I love it! Inspired by your guys, I have been learning internet business since then. Because I had my second daughter in 2010, I had been taking a break from internet business.

    Guided by your guys, I launched my first membership site, KidsChinesePodcast.com last October, where I am teaching Chinese using Podcast. The method I am using is to encourage Chinese learners to learn Chinese as a kid, so it is very suitable for Chinese beginners, kids and adults. So far I have only less then 20 members, I know that I have a long long way to reach the goal of escaping 9 to 5. I do believe, a successful internet business needs time to grow. For me now, the most challenging thing is to balance 3 kids, day job and internet business projects.

    I am going to continue listening your podcast, learning from you and working towards the dream of having more fulfillment and freedom. I really want to thank your guys from my heart for your inspiration and sharing your knowledge on internet business mastery.

    Sorry for telling the story, which is a not successful one.

    I believe that Internet Business Mastery will continue making progress and helping more and more people in the world!

    Best whishes,

    Aihua@KidsChinesePodcast.com

  3. Hi Sterling and Jay,

    Thank you so much for your reply and encouragement.

    I do sometimes doubt whether teaching Chinese is a profitable niche or it is too competitive. However, It is definitely my passion.

    Thank you for helping me confirm that I am on the right trajectory!

    Aihua@KidsChinesePodcast

↓