Niche Site Income Pt 3: Keyword Research Made Easy [VIDEO]

In the previous post in this series, we talked about how to find a niche market. One of the key steps is doing keyword research to find out exactly what your market is looking for.

Keyword research does not need to be hard. Spending a bit of time on it now will help you get more traffic from the search engines, attract your best customers and create better content. It’s going to save you from otherwise wasting a lot of time.

We prepared the following video to show you how we do keywords research. Check it out now, then post your questions in the comments below and we’ll answer them.


What else has worked well for you when it comes to keyword research? What questions do you have? Let’s hear it in the comments below.

In the next post we’ll talk about four ways to make money with niche income web sites.

Other Niche Site Income posts:


  1. Great video Jay.

    I think I saw a Pat Flynn video that recommended going after niches with > 5000 exact keyword searches per month. I’m encouraged to hear you say 800, but any thoughts on the different recommendations?

    – Ashish

    • In the end there is no magic number. And the number can really depend on what your end goal is. When you are building a site that is based on ongoing content marketing, I don’t think you need to be so strict with how high the numbers are.

      The number of exact, local searches for “how to podcast” is only 1300. But I manage to get 20,000 to 30,000 visitors a month to that site.

      The reason is that over all the site targets a number of long tail phrases that all add up to healthy traffic numbers. Also keep in mind that I only have about 25 articles on this site.

      The only reason I raise that threshold is if I am making a hyper-targeted micro-niche site, that has a limited amount of content on it (about 5 pages) and I’m depending on Google traffic from just a few phrases.

      For that scenario to make money, I would certainly need a higher level of traffic to make the site an overall earner. So in that case I might look for 3000 or even 5000 or more exact local searches.

      Also, was Pat referring to local or global traffic?

      • I think Pat was talking about local traffic in that video he did with you guys. What you said above, and in your response to Chris below, makes a lot of sense. I’ll def. keep the advice in mind if I decide to chase a microniche or two.


  2. Just to jump in I know I heard Pat mention 5k as the number he uses when you interviewed him for the podcast Jason. I dont recall him mentioning whether he meant local or global, but I am pretty sure he was specifically talking about setting up micro-niche blogs.
    Also wanted to tell you I am finally joining the academy very soon. I cant wait! Thanks for all you do

    • Chris,

      I’m excited to have you in the Academy. That will certainly help with the questions you had in your other comment.

      Thanks for the additional insight on Pat’s guidelines.

      In the end it comes down to ROI. You have to decide how much money a site needs to make to be worth your time to launch it.

      For a micro-niche site that is going to pull income through AdSense, you either need a healthy amount of traffic or a high amount that you get paid for each click (CPC). Some guys can crank them out fast enough that going for phrases with 800-1000 or more monthly searches works just fine. Others set the bar much higher.

  3. Jay, I’m kinda bummed I didn’t pay that much attention to keywords before, and this was a real eye opener. I thought I had a great URL of as a site for hunting boar, and then I watched your video over and over again, and think I really messed up. I didn’t choose a profitable niche, I should have researched my keywords better, and probably a slue of other things I missed. I only went after my passion, and not anything else considered. I am getting about 100 visits a day after 3 months, and hitting the first page of google, but I can’t convert. If you guys want to use my site as a learning tool of what not to do, or have any advice, by all means… Hit me up. Oh well, at least I learned a lot. I didn’t know squat before, On to the next.

    • Greg,

      All is not lost. I just did some Keyword searching. There are plenty of phrases with enough search volume for you to still build a strong niche site.

      * Wild Boar Hunting
      * Boar Hunting
      * Wild Boars

      There’s also pig hunting and hog hunting, but I’m not sure if that is the same thing.

      So now you just need to make an effort to target those phrases with your site and content.

      100 visits a day is still a start. I don’t think all is lost.

      You could consider changing your web address to something with “hunt wild boar” in the URL. That would require some effort and probably hiring some help in order to now lose and of the traction you already have with your current web address.

      You want to change the URL in a way that Google knows that the site has moved. Then you will preserve and backlinks and listings that you already have.

      To juice up traffic, get out there and do some guest posting on hunting and outdoor related sites.

  4. Hello,

    Thank you for the great video.

    I am an entrepreneur from Turkey. I have already chosen my niche and I am planning to go online in a few days. The video you posted made me question about choosing my web hosting provider. I am a total beginner in the internet business, I have limited knowledge on web design and because of this I am planning on using WordPress. Depending on my research I was planning to get service from Bluehost. However, in the video you mentioned that you chose a US based web host to rank higher in the US. My niche will be in Turkish and I want to rank higher in Turkey.

    Considering I am targeting Turkey, is it inefficient to choose a US based web host?

    I have already checked Turkey based two web hosts supporting WP. They are expensive and demand yearly payment. I think I will be better of with Bluehost.


  5. Hi, guys,
    Thanks for being so clear in the use of keywords. I’ve been using the tools but only halfway knowing if I was doing it correctly. Pat yourself on the back, and thanks again,