IBM 65 | A Cubicle Escape Story with Shaun Noonan

In this episode of Internet Business Mastery, we have A Cubicle Escape Story with Shaun Noonan.  Plus, we have aa handy tool for finding out of someone is ripping off your content.

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  1. Jay: With those people stealing the blog content via the RSS feeds, does their domain registrar show up in the Whois information? Companies like GoDaddy will sometimes “confiscate” a domain name if it’s being used improperly.

    Not sure if it’s worth the trouble though, Google’s smart enough to pick those sites up as spam and they don’t affect your own ranking at all.

  2. Guys
    I just loved this interview with Shaun. He is just a regular guy who has made it and it has given me a much needed boost of inspiration. I much prefer listening to ‘everyday entrepreneurs’ like Shaun than the guys who are starting businesses with multi million dollar investments.

  3. Jay Bennett says:


    I really like your Podcasts and have learned a lot… thanks for hours of enjoyment and education!

    However for what it’s worth…one thing that really detracts from your new site design, and whole effort ( if appearing , professional, legitimate and trustworthy is important (not just selling spin to people that will never use it), is the very cheesy blinking Ads. Even the bold red around the ” 3 Pillars” Ad sends message “snake oil, snake oil, snake oil… with every blink.

    You guys are too good for this type of thing. But hey maybe you have data that it works with the masses? In that case check out some of the Chinese sites for more blinking ideas, they are incredible … almost everything flashes.


  4. Another $0.02 about content stealing:

    When you detect somebody automatically ripping your content, you can configure your RSS feed so that it presents alternate content just to the thief (identified by ip number). Then his blog would display something like: “this article was shamelessly stolen from”

    I don’t know how to do it in WordPress – but given its popularity there probably is an appropriate plugin.


  5. Re: David Turnbull

    Godaddy doesn’t consider that to be improper use. Nothing wrong with syndication, if you don’t want people doing it then don’t offer RSS feeds. Those people are only hurting themselves because Google would just see it as duplicate content and chances are your site has a higher page rank than those posting your content.

    Also on a random side note,it always sounds like Jay is about to swallow or needs to swallow. Like he has acid reflux or heart burn or something in every podcast. It is almost distracting, but i love the show anyway.

  6. Another great inspirational episode. Can’t wait for the next episode with the 2nd part of the outsourcing interview. I use a full time Filipino web developer, but am paying around 900USD / month, so am keen to know more.

    Just on ego searches, I’ve put together a free Web2.0 RSS masher to handle name / product / and niche keyword search terms called Reputation Smart ( ), that you might find helpful to use. It’s like Google Alert feeds on steroids.


  7. Hello,

    I read your transcript, and agree with the point about analytics. Analyzing traffic and experimenting with content (MVT) can sometimes reap significant conversion benefits.

    In regard to new businesses, I think the most critical thing is obtaining decent SERP in Google for your main keywords, as Google has such a large market share. This probably involves a combination of three things:

    (1) Properly designed pages (correct keyword density, etc.)
    (2) Relevant, high PR incoming links.
    (3) Decent Alexa traffic.

    The thing that’s so hard for new internet businesses is that the above is partially circular. Making your web pages search engine friendly is just a technical job, but the link/traffic issue is hard to crack. Without traffic, nobody will have chance to link to you, and without links you won’t have traffic. It’s the ultimate “non-virtuous” cycle.

    A starting point would be to purchase cheap, non-targeted incoming links (such as those offered by and similar services). This traffic for the most part won’t convert, but it will help raise your Alexa traffic, which over time will elevate your Google PR.

    PPC ads can be an option, but it’s defintely not for everyone. Unless your relevant keywords are cheap enough to make money from (considering your conversion rate), this can be a very fast money drain. Long tail strategies can help here, but it’s a huge commitment of time and effort.

    Ultimately, unless you are lucky enough to have content rich enough to become an authority site organically, the real solution is paid incoming links from relevant high PR pages that have a limited number of outgoing links. As long as Google doesn’t know you’re paying for them, these can really move your site’s PR and SERP’s. This approach is expensive, but in combination with good SEO coding, it can over time (at least 6 months) make a real difference. You’ll need the help of an SEO firm, as they have “buddy clubs” of site owners that offer paid links without advertising them as such (i.e., the kind of links that Google won’t depreciate for your site’s PR purposes).

  8. Appropriate keywords make your search simple and also help your data searching quick too. Keep posting such interesting tips ….