IBM 248 | The Hook Method for Maximizing Conversion


In this episode we’ll share a method that we use to avoid all of these conversion killing mistakes we talked about in the last episode and instead maximize your conversions.

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In This Episode

  • 6 Criteria for Crafting an Irresistible Marketing Hook
  • What Katy Perry can teach you about converting massive amounts of sales
  • How you can use a hook to generate automated income

Items of Interest


IBM248-BreakthroughHey Jason and Jeremy,

I just wanted to pop you both a quick note to say thank you. I am still pretty new to this whole internet business thing but have really discovered my passion. I am based in Johannesburg, South Africa and no one I know here who is doing the stuff you guys talk about and teach.

I started a podcast about 2 years ago around one of my hobbies, running. I’have steadily been building my podcast and website audience over the last 18 months without really knowing how to monetise it. I knew I needed to create some sort of product that I could sell to my audience.

Thanks to your podcast I have learnt how to survey them to find out what they want, create what they want and present it in a way that is exactly what they want. I launched 8 days ago and in the first week made over 4 figures. Which probably doesn’t sound like much to you but with the current exchange rate, we are currently 10 to 1 to the Dollar so essentially it has been a 5 figure launch for me in our currency. I am so excited I can’t sleep! Last night I managed to get some sleep and I woke up to 3 more sales! Your life changes when you realise you can make money while your sleep.

Thank you. You do not know how this has changed my life. I am in the process of saving so that I can join your academy too. I would love to learn more from you guys.

Chat soon,

Brad Brown

What do you think?

What was your biggest insight from this episode? Share in the comments below.



    Exactly what I needed, exactly what I’m working on – just had the lightbulb go on.

    Thank you :)