IBM 230 | How to Launch a Successful Podcast


Podcasting is benefiting from a new resurgence. The rapid growth of mobile technology makes it an ideal way to attract new leads to your business. In this episode, we share with you  the exact steps for launching a new podcast and getting maximum exposure right out of the gate.

Right-click here to download the MP3

In This Episode

  • The secret to getting maximum exposure in iTunes
  • The most important decision to make if your show is to succeed
  • How to create a podcast that cuts through the noise

Items of Interest

  • FeedBlitz – This is a service that makes your blog feed iTunes-ready and tracks subscription stats.
  • Powerpress – this WordPress plugin adds the necessary iTunes-tags to your blog feed. Use this plugin or, but not both.
  • iTunes – This is the top directory for podcasts and the first place to submit your show for listing.
  • RadioMusicCreative – Mike and Izabella specialize in making audio branding for your podacst.
  • Fiverr – You can try to get album art here, but the quality can be hit or miss.
  • Elance – Find a designer to create your album art in this freelance directory.
  • 99 Designs – This is the more expensive route to get album art, but much more likely to get a quality product.
  • Special thanks to Scott and Brendo for the open and close music on the episode.
  • Leaving Corporate – Greg Hickman’s new podcast is an excellent example of finding an angle to set your show apart


VikramToday on 1st May, after 22 years of working in the corporate world, I am following my dream and building my own business in social media, digital marketing, and e-learning with my last employer, as my first client.

Deep gratitude to my mentors Jeremy Frandsen and Jason Van Orden.

Learning about ‘Facing the Fear’ from Academy training was the catalyst of this tectonic shift in my career.

-Vikram Anand



  1. Thrilled to be featured in the breakthrough. Still making the mental migration from a corporate life to an entrepreneurial one. A feeling of freedom does the tango with small panic attacks sometimes :) But then this is just Day 14.

  2. Thanks for the mention in today’s show guys! Much appreciated and have you guys to thank for being amazing guests and mentors!

  3. Perry Lai says:

    I am proud to call him my mastermind group teammate! I am definitely lucky to be learning from his experience and wisdom. What an inspiration. Salute to you Vikram!

  4. Great episode – as always. Just had a quick question: are you recommending Feedblitz or PowerPress in place of Libsyn? Just a bit confused. Thank you.

    • Libsyn is for hosting your podcast media files.

      FeedBlitz (or PowerPress) are for making your feed iTunes-ready. We used to recommend FeedBurner. Now we recommend one of these instead.

  5. I listened to this episode today on a long trip back from a consulting engagement. My business partner and I launched our podcast, in January. It has been a great adventure and we have learned so much. Your advice in this episode was encouraging and practical. I’ve listened to your show for the past year but have taken the time to leave a rating and review. I’m rectifying that problem today. Thanks again for providing such great content consistently.

    • Thank you, John, for leaving a review. That is much appreciate. Let us know how it goes using these tips to amplify and promote your show. So glad you found it insightful.

    • I’m so glad you found it useful and we really appreciate the rating!!! Here’s to more Great Adventures!

  6. I’m so glad you guys did a show on podcasting. I’m an academy member and I’ve started a podcast in April. Your first two tips for me are the hardest in standing out and knowing the audience. These things held me back from starting for a long time. I’m glad I just dove in and we are loving it so far. We have 1 5 star review and we appear in 12 playlists on Stitcher. That beats your new show. Just saying. :) Keep on keeping on!

  7. Thanks so much guys, my next step in my online nutrition business is to start a podcast and this was very helpful

    • Awesome! Let us know how it goes, Jamie.

    • Sweet, let me know what it’s called, that is right up my alley.

      • Thanks guys, I have only been up and running for a few months with my blog so wanting to wait another few before I start a podcast to not bite off more than I can chew at once. And I figure I will have a lot more content I can turn into podcast form/connections for interviews after blogging for a longer period of time.
        Thanks for all your great work and help

  8. FYI fiverr is insanely good. If you check out my site my ebook cover was designed by someone on there and my logo was done as well and they were better than I ever could have imagined.

  9. Did they design the logo at the top of the ebook design as well?

    • Hey, the logo was done by another person on fiverr and the guy who did the ebook put it in.
      The logo on the cover I use as my image for facebook, twitter etc but had altered it to fit in the head of the site

    • Hey Jeremy, the logo was done by another guy on fiverr and the guy who did the book cover incorporated in the logo. I use to logo on the book for my image for things like facebook/twitter etc but had to separate it up to use in the header on my site