IBM 226 | How to Sell Your First Product Pt 3: Product Launches De-Mystified


A successful product launch has four objectives. When you achieve all four, your audience will buy. In this episode, we talk about the four objectives and how to accomplish each.

Right-click here to download the MP3

In This Episode

  • The four things that your launch must do to succeed
  • A simple sales tip that will make selling fun and natural
  • The one thing you have to start doing now, EVEN if your product launch is months away.

Items of Interest

  •  Special thanks to Scott and Brendo for the open and close music on the episode.


jasonschlosserWell…. I skipped all of March.

Basically, I got distracted then I got tired, then I got lazy. There are a lot of things I could blame it on.

I did nothing to progress my business. No posts. No funnel improvements. Nothing.

But now I’m back! I spent a few hours yesterday setting up a new price test for my product and emailing my list with a coupon code for discounted price.


My goal was to triple my business this year. When I make it, I’ll be really close to “escape my job” money.

So I challenge all of you reading this that were like me last month.

Sitting on the sideline.


Am I going to get back in the game or what?

Start warming up!

Get in there for a few minutes.

Try 1 thing this week and watch the energy come back.

Jason Schlosser

What do you think?

What other questions do you have about launching your product?


  1. Blurt says:

    Hi there,

    I’m familiar with the concept of prelaunching a product, but what do you do if you survey your customers, find out what they want, offer to sell it to them before it’s made and only a couple of people end up buying? Do you just tell those people “Sorry, but we changed our mind and aren’t creating this. Have a refund.”? do you create an entire product for only a couple of people? Is there a more graceful way out that doesn’t leave you looking, publicly, like no one wants your stuff?