IBM 220 | 5 Lessons Learned from Our Biggest Launch Ever

IBM220-200Over the last ten years, we’ve done over 40 product launches. Some of bombed, others we knocked out of the park.

Our biggest launch ever took place just last month. Naturally, we took time to review what we did to see why we made 200k more than expected.

In this episode, we share five lessons learned from the launch so you can use them to sell your own products.

Right-click here to download the MP3

In This Episode

  • How to launch a product that stands out in the marketplace
  • Why focusing on opens and clicks can hurt your launch
  • Why the best time to launch is now

Items of Interest

  • Special thanks to Scott and Brendo for the open and close music on the episode


Ryan-YorkI wanted to share a victory I had this year that you and Jeremy were  responsible for: When I started my site I had a local company build it for$1200.  I have had so many difficulties with it that I didn’t realize until I went through your course.

The victory that I had was that my brothers have a window cleaning business and wanted to go online.

They had a bid from a web company to build their site for $1500 and $100/month for SEO.  Instead, I built there site in 1 week for $250 (woo theme and hosting) and it is ranking in the top 3 on google for all of our keywords in less than 5 months since I built it.

Thanks to your course, I went from a guy who had never heard the words SEO, had never written a blog, didn’t know what html was… a guy that built a web site in 1 week and ranked in the top 3 in 4 months.

Not bad, eh?

Thanks, you guys are the best!

Eternal fan, Ryan

Action Guide

  1. Choose one tip from this episode that you will apply to your next product launch

What do you think?

What lessons have you learned from launching products?


  1. I just came over to listen after hearing you on Pat Flynn’s 100th episode! This was such an outstandingly helpful podcast today. I loved the advice about writing in the voice that is in the mind of the audience. I also agree that telling a success story really moves people. I always get the most inspired (and a tinge jealous) when I hear big success stories about online entrepreneurs. Thanks!

    • Hi Meg,

      Thanks for listening. I know what you mean by an interesting mix of inspiration and jealousy. Either way, I harness it to fuel me forward.

  2. I enjoyed this episode. You guys introduced me to this online world about four years ago and it’s has been truly eye opening. I consider the insight that you guys are sharing regarding your product launches to be extremely valuable. I appreciate what you guys are doing. Keep the great content coming.

  3. William M. says:

    I think I need a mastermind and need a coaching group!!! Been struggling and have no one to talk to about my struggles.