IBM 212 | How to Launch a Product with Kickstarter

IBM212-200Launching a new product can be daunting. It’s heart-breaking when you make a product, but nobody buys.

What if you could get people to buy before you even make the product? Not only would you have money in advance, you’d have validation that people want the product and are willing to support you as you create it.

That’s exactly what Natalie Sisson did with her new book, Suitcase Entrepreneur. Using Kickstarter, she raised almost $10,000 before the book was even written. In this episode she shares how she did it.

Even if you aren’t ready for Kickstarter, you’ll come away from this interview with several solid strategies for launching your next product successfully

Right-click here to download the MP3

In This Episode

  • Who should consider using Kickstarter to launch a product
  • How to promote your kickstarter campaign
  • How to set a goal for your kickstarter campaign
  • Tips for launching your first product

Items of Interest


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Matthew Magain

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Action Guide

If you’re getting ready to launch a new product…

  1. Announce the new product to your following along with the release date
  2. Allow your following to pre-pay for the product (consider using Kickstarter)
  3. If enough people support the product, get to work creating it
  4. Turn to those that pre-paid for support and feedback
  5. Release the product to the public and enlist your pre-paid buyers to help you promote

If you chose to use Kickstarter to raise funds, check out Natalie’s e-book on running a successful Kickstarter campaign.

What do you think?

What questions do you have about getting paid before you launch your product?


  1. Wow, I love the principle about pre-selling your product before you build/make it. You can send out surveys all day long, but you never really know what they want until they put hard-earned cash to it.

    Sometimes what people say they want and what they spend their money on are two different things.

  2. Entrepreneur Magazine had a great article on Kickstarter and the top successes from it and similar crowd funding sites. About 75% of them were for video games, which was surprising.

    Worth a look if you’re thinking about doing a crowd funding campaign…

  3. Thanks, David.

    Kickstarter is an interesting beast. 75% video games is wild. I would have assumed it was films.