IBM 197 | How to Boost Customer Loyalty by Building Community


If you do the following three things in your site and content, you’ll have a brand that brings people back again and again.

  1. Inform
  2. Entertain
  3. Offer belonging

In this episode, we discuss how you can offer belonging by building a community. We give you seven ways to build community and boost customer loyalty.

Right-click here to download the MP3

In This Episode

  • 7 ways to build a community and customer loyalty
  • The magic human need that compels site visitors to stick around
  • How to get your customers interacting with you and each other

Items of Interest


KEN-VALENTINE-1--150x150Hello Jeremy & Jason,

I was checking to see how our website was ranking on keywords and phrases.

Today we our #2 on Google with our main keyword phrase.

Thanks for all you do.

Gary Greer

Quick Tip


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Action Guide

  1. Define your audience
  2. Choose a platform for building your community
  3. Name your community
  4. Engage regularly

What do you think?

What other tips have you used to build a community for your followers and customers?