IBM 189 | Mobile Marketing Magic with Greg Hickman of the Mobile Mixed Podcast


Mobile is a trend we’re riding to multiply our business growth. By 2014, the number of mobile Internet users will be greater than those accessing the Internet from their desktop or laptop computers. The writing is on the wall. The time to adopt mobile-friendly strategies is now.

In this episode, we talk to Greg Hickman, host of the Mobile Mixed podcast. Greg shares with us the easiest, most effective ways that mobile marketing will boost your business.

Right-click here to download the MP3

In This Episode

  • Why your audience is demanding that you “go mobile”

  • A technology that transforms your site into a mobile-friendly platform

  • The “pyramid of needs” that reveals how mobile marketing brings you more customers

  • The one thing you need to know about your audience for your mobile strategy to produce maximum results

Items of Interest

Action Guide

  1.  Choose one thing from this episode that you can do this week to make your site, e-mail, landing page or content more mobile-friendly.

What do you think?

What plans do you have to make your web presence more mobile-friendly?


  1. I still use a fixed width in my email. The trick is to use a table and set the width. Since you know the width of an iPhone (the smallest of smartphones), you can build it to that specification.

    I’ve been very happy with this function and it prevents chopping up the words as you mentioned.

    • Fixed width is fine, even advisable. I agree. We still do fixed width as well. We just don’t use hard returns to do it. Instead we use a 400 pixel wide DIV tag around the entire e-mail. A table works, too.

  2. Charles says:

    As more and more people are checking their email via their mobile. I am just wondering how much has it hurt webinars sign up since while on the go it is not that easy to sign up on a web form due to loading speed. I definitely missed signing up for a few webinars. ;)

    • Setting fixed width works well too. I actually make sure my sentences and paragraphs are not too long and use 14 or 16 sized font. Ends up looking nice on both desktop and amazingly friendly on mobile.

      One quick thing to mention if you’re using responsive email templates. You’ll find gmail is not a big fan of top line CSS requiring you to use in-line css for any responsiveness to work in gmail.

      So when you get frustrated with that you’ll know where to start! ;)