IBM 177 | How to Create Sales Pages that Sell

Writing sales letters can be intimidating. How do I get people to buy? Are long or short sales pages better? The good news is that it doesn’t have to be hard.

In this episode, we reveal a simple checklist that will help you quickly create a sales page that will get your customers opening their wallets.



Right-click here to download the MP3

 In This Episode

  •  A sneak peek at our new show format for 2013
  • A 9-step checklist for creating sales letters that convert to cash
  • Which is better — long or short sales letter?
  • Jeremy’s secret to writing sales letters fast
  • How to find voice talent for your podcast and video without breaking the bank

Items of Interest


Ashish Goyal – Pediatrics Board Review

Dear Jason and Jeremy,

I know I’ve said it before, but thank you for all that you have to done to help me over the past year. 12 months ago I was working as a full-time physician and struggling to make my online business profitable. Since joining Internet Business Mastery’s coaching course, my business has excelled and allowed me to put more than $50,000 towards restarting my nonprofit organization in India.

As of today I have notified my hospital’s HR department that I will only be practicing just 1 week out of every 4 as a salaried physician. It’s taken a lot of hard work to get here, but man does it feel great.

I guess if the definition of being retired is “doing what you love to do,” it looks like I am retired at the age of 36. Thanks again for all of your help in making this happen.

– Ashish

Quick Tip


If you need voice talent for your podcast or videos, Voice123 is a one-stop source. Post your project, choose a budget, and describe what you are looking for. Then sit back as voice artists submit auditions for you to choose from.

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Action Guide

Creating Sales Pages that will Get Your Customers to Open Their Wallets (Checklist)

What Do You Think?

What tips do you have for creating effective sales letters?

Sound off in the comments below!


  1. Hey guys! Thanks for answering my question. Great advice. I really appreciate it.

  2. Hi.

    It is not easy to persuade people because you need to change their mind from only reading to take action by buying your product.

    Things you can do is keep change headline and structure of your sales page. Write something that can help reader to think of buying your product.


    • I agree John, my tip would be that when you change the headline you test it against the one you already have to let the customers choose which headline works best for them!

  3. Hey guys,

    That’s a really interesting quick tip (Voice123). I used the competition model with MycroBurst and it worked well but I wonder whether voiceovers will be as effective, because if you’re after an English-speaking voice, for example, that’ll rule out a lot of people around the world. I guess we’ll find out! I got my podcast intro from Music Radio Creative. It’s definitely another site that’s great value.

    Keep up the good work.

  4. Thanks for the Voice123 Reference I’m actually launching a product for latin america and need a spanish voice… Do you guys know of any video service similar to this audio service?