BOOKchat: Zag By Marty Neumeier

zagBook Summary

Zag talks about how to zig when everyone else zags. In other words, how do you create a brand that is truly different than the competition? How do you make the competition irrelevant

Zag gives a clear 17-point checklist for creating a truly innovative business.

Right-click here to download the mp3

Who Should Read This Book

  • Anyone starting a brand in a really competitive niche
  • Anyone who has a successful brand and wants to make it into or keep it as a leader

Why We Read This Book

After a number of years as a market leader, our innovative edge was dulled. When we started, we were the only ones in our industry using podcasting and a new level of authenticity in the way we communicated with the market.

Now these strategies are used by many other brands in the marketplace. We were looking for insight to help us take our Unique Value Proposition to a new level, find trends to ride to new growth, and inject new innovation into our business. Zag gave us a clear path for doing that.

Takeaways and Next Actions

  1. Get the book.
  2. Read the book. It’s a really quick read (or listen). Just go through parts 1 and 2.
  3. Sit down and go through the 17-pt checklist in part 2 of the book. This is worth spending at least a couple weeks thinking about. Create a document or mind map with your thoughts and plans on each of the seventeen points.
  4. Refer back to this document regularly to guide your strategy.
  5. Revisit the seventeen points at least yearly.

What do you think?

What were the key insights and next actions that you took from this book? What did you like most? What didn’t you like? Share your thoughts in the comments below.