5 Ways Your Audience Is Begging You To Go Mobile

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Every morning my phone alarm wakes me up to start my day. After reaching for my iPhone I quickly open my email to see if there is anything urgent I need to take care of.

Nothing ever really needs immediate attention so I take that opportunity to scan my inbox and identify all of the emails that may seem unimportant and hit delete.

Mmmmmm. A tiny bit of stress eliminated.

It’s refreshing isn’t it?

If this sounds like your morning, you’re in good company.

In fact, in a recent study, 67% of adult cellphone owners check their phone for messages, alerts or calls even when they don’t notice their phone ringing or vibrating.

And almost 50% have slept with their phone next to their bed because they didn’t want to miss any calls or texts during the night.

This is just one signal that we need to consider how we can better connect and market to our audience through their mobile phone.

Now, before we can implement a mobile marketing strategy we should understand what mobile marketing is.

What is mobile marketing?

Mobile marketing is defined as the use of the mobile medium in our marketing communication.

Simply, mobile marketing is connecting with your audience and customers on mobile devices like smartphones or tablets.

You’ve most likely already engaged with a business or blog from your mobile phone, possibly by visiting their website.

Having a mobile friendly website is a key part of your mobile marketing strategy but it also could mean using tools and tactics such as:

  • Mobile-friendly websites
  • Mobile optimized email
  • SMS text message marketing
  • Podcasts
  • Landing pages
  • QR codes
  • Mobile search
  • Mobile advertising
  • Smartphone apps

The reality is that mobile marketing is affecting everything we’re already doing as purpose-based business owners. 

Whether we like it our not, our audience decides how they consume our content and we should make it as easy as possible for them to connect with us however they choose.

If we make it difficult to engage with our content from a mobile device you’re likely to lose their attention and they’ll go elsewhere.

It’s clear from our morning routines that we already use our mobile phone as an email filter to what we want to pay attention to before we ever sit down at our computer.

If you’re not yet convinced your audience is going mobile…

Here are 5 reasons you should not ignore mobile in your business:

  1. Mobile internet usage is expect to surpass that of desktop by the end of 2013. That means more people will access the internet from their phone than their computer.
  2. About 40% of emails are opened from a mobile phone
  3. Close to 60% of all of Facebook traffic; 60% of twitter usage and 25% of global Youtube views all come from a mobile device.
  4. Most podcasts are listened to from a mobile device while not at home.
  5. Over 90% of text messages are read within 4 minutes

Note: You can find the sources for these compelling stats as well as a whole bunch more interesting mobile usage patterns by clicking here

You see, there are various ways your audience may end up on your site from their mobile phone or even tablet…

The question is are you going to be prepared to deliver them the best possible experience no matter what device they are coming from?

As purpose-based business owners we often aim to help as many people learn and grow in their own lives and businesses. Adding mobile marketing will extend your content to reach more people offering another way to keep learning.

Next time we’ll focus on what purpose based business owners should focus on when deciding to go mobile.

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Comments

  1. Great post Greg. Mobile Marketing sounds a bit overwhelming, but you broke it down nicely – it even seems doable :)

    Thanks again!

  2. Thanks Shelia! Glad you enjoyed the article and as you can tell, it doesn’t have to be that overwhelming and the upside is huge for the effort put in.

  3. I have just finished listening to the podcast and read the post, great information.

    Mobile is becoming king and many customers are purchasing products through their mobile. Very useful tips and it is so easy to implement.

    • Thanks Richard! I’m glad you enjoyed it! We’re only going to see our audience get more and more comfortable purchasing from their phone as it becomes their primary method of accessing the internet.

  4. Hi Greg

    thanks for the article. The data you cited is very interesting and while I don’t have my cell phone by my bed, I have thought about it! Although I’ve got a few books on kindle on my iphone now so I’ve been tempted to read them in bed.

    Do you have any advice for how to make your website more mobile friendly?

    Thanks

    Garry

  5. Hey Garry, glad you enjoyed the article. Before you know it you’ll be reading those books from your phone in bed. Try to fight it! :)

    As for tips on making your website mobile friendly, I did a podcast recently sharing 6 options you have in mobilizing your website (mobilemixed.com/49) but I’ll tell you from looking at your site it’s your best bet to leverage a responsive wordpress theme. This will help make sure your content will respond to whatever screen resolution your audience is using.

    If you have any specific questions feel free to email me at greg at mobilemixed.com

  6. The statistic is mind blowing.
    Mobile is the next boom!
    Thanks for sharing Greg :)

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