How does internet marketing work?

January 12, 2024
marketing
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Online media currently represent the means of communication with the greatest potential for reaching the public and therefore you should know how internet marketing works? if you have a business that you want to grow quickly through this medium.

What is the digital marketing?

They are the set of techniques and strategies that you apply in order to improve the marketing of your products and services; using digital media.

That is, advertising them through the Internet, so that they reach a greater number of consumers in the shortest possible time.

In other words, through digital marketing the promotion of your brand is carried out; using strategies within a website or online site; where in turn it is possible to analyze their results in real time.

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For example, one of the means used to carry out digital marketing on the Internet are social channels; taking advantage of the existence of popular networks such as Facebook, Instagram, Tik Tok, LinkedIn and many others.

In each of these digital channels, you have a wide variety of potential customers, formats, particularities, languages ​​and audiences that represent interesting alternatives to create good marketing strategies with which to increase the presence of your brand on the Internet.

How internet marketing works

The consumption habits of the population change over time and along with this the life cycle of the market is altered; Therefore, companies must remain attentive to these changes and offer new alternatives to the general public to stay competitive.

When talking about the operation of marketing on the Internet, reference is made to the strategies of selling products and services in a way that satisfies the needs of customers and at the same time generates enough profits to remain operational.

The way of acquiring everything we need has changed; Now, in the first place, your search is carried out on the Internet; In this case, the first places shown during each query in the browser are privileged.

Although internet marketing is used to promote companies, products and services; The way in which their strategies are implemented is what will ultimately determine the preference of users over one brand or another.

In a nutshell; Social Media Managers are in charge of creating a Marketing plan to give visibility to a brand on the Internet; this in the case of large companies; while in the small ones it is done by the community manager.

The created strategy is taken to a website or online platform, within which it can be directed to the general public or a certain group of users.

The purpose is always to attract their attention to the brand that is being promoted; with the aim of encouraging your purchase or preference over it instead of any other.

There are different types of internet marketing, such as the following:

  • Content marketing, in which information is generated that helps to position a brand, keeping its customers captivated.
  • Inbound marketing, with the aim that customers find your brand and become interested in it in exchange for something that is interesting to them, such as blogs, YouTube videos, SEO strategies, Podcasts and the like.
  • Relationship marketing, when considering the needs and desires of customers to personalize the product offered to them.
  • Conversational marketing, using current customers so that you speak positively about your brand to other users who may be interested in it.
  • Permission marketing, is the employee with the client’s authorization, so that your company can send you advertising and information about promotions, offers and new products or services.

In general lines, the operation of internet marketing is aimed at publicizing what is offered, whether they are products or services; expand the presence and prestige of a brand; with the final objective of capturing the attention of potential customers and making a greater number of sales in the shortest possible time.

Useful tools for online stores

November 5, 2022
Tools
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Meet useful tools for online stores; if you have this type of business; those that will provide you with an innovative experience and will allow you to keep all your commercial channels integrated, through a versatile interface.

Importance of using useful tools for online stores

Online stores that take advantage of the versatility of different applications provided with extensive functions and useful tools, manage to unify data from customers, suppliers and other associated companies.

This allows you to create interactive dashboards that are easy for stakeholders to access, run reports, and establish statistics whose analysis helps them make decisions on the go to meet all of your business goals.

Digitization brings great potential to business; facilitating the performance of remote tasks within different areas; especially in relation to the purchase and sale of products and services without leaving your home.

While on the other hand you can manage, administer and control an organization effectively through the useful tools for online stores.

Many brick-and-mortar companies have had to adapt to digitization to stay productive during the pandemic and thus avoid their imminent stagnation and disappearance.

What has resulted in a necessary adaptation to solve the difficulties of the current reality; with which they found an adequate way to compete within the market, simplify many tasks, reduce costs and achieve a really adequate profit margin.

What are the useful tools for online stores?

To improve an online store, it is important to focus on the experience that you allow the users of your website to achieve; which includes its easy access, navigation and versatility in the actions it performs within your virtual store.

The use of tools to increase your performance play in favor in this sense; such as those listed below:

  • Google Analytics: a free tool that you use to analyze the behavior patterns of users who enter your e-commerce.
  • Kisssmetrics: useful for obtaining individual reports for each user, in order to add pop ups or notifications so that they stay longer on your website.
  • PingDom: tool with which you determine the time your platform takes to load.
  • Adobe Marketing Cloud: Pack of applications focused mostly on web analysis, such as Adobe Analytics, ideal for predictive analysis in real time, Adobe Experience, with which you manage data to create profiles, Adobe Targe, which you can customize product and more.
  • Peek: It is the tool that allows you to improve the usability of your online store; after your analysis.
    If what you find builds your online store or electronic commerce; The following tools can be of great help:
  • Shopify: A fully featured, templated, niche-building, and scalable tool; indicated for users with reduced technological skills.
  • WooCommerce: For those who want to take advantage of the benefits of WordPress to boost their e-commerce store.
  • PrestaShop: Solid tool with which you can have a website practically free.
  • SEMRush: Useful to know your competitors and the performance they are achieving with their digital platforms; In addition to finding out which are the keywords with which they are generating the highest number of sales.
  • Sitechecker.pro: Tool used by website owners, SEO specialists, marketing agencies and more; in order to track and improve the presence of your brand, during the search within the browser.
  • Kushki: A payment portal that allows you to carry out transactions at the regional and border level through cards, transfers, digital cash, Wallet and many other alternative means.

The list of useful tools for online stores is extremely extensive; In fact, today technological advances allow you to find everything on the Internet and even what is necessary to start your electronic commerce; Take advantage of it and start generating income.

Advantages of online business

February 20, 2021
ventures
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Learn about the advantages of online business; those ventures within which products and services are exchanged in exchange for a certain amount of money and you receive them in the comfort of your home; just having internet access. Do not miss this post.

Advantages of online business

For many companies, online transactions mean an opportunity to improve their business income; by virtue of the fact that they add value to their services and take them to a position in which their presence within the commercial field is enhanced.

Although you notice medium and large companies have an online presence; those that have joined so far have done so due to the need to develop their strategies in the online field, to maintain their status compared to their competitors within the market.

Regardless of the reasons that have led them to be visible on the internet; This brings a series of advantages to your business, such as those listed below:

  • Availability of products at any time; since being an online store; customers can purchase what interests them 24 hours a day.
  • Greater visibility of what you offer, with the possibility of organizing all the articles in catalogues, by categories and even quality levels; so that those who access your online business appreciate what you sell and decide if it is of interest to them or not.
  • Lower costs, because if your business is completely online, you do not need to have a store, pay rent, electricity, water and other maintenance expenses. This will allow you to offer better sales prices to the public and increase your profits quickly.
  • Higher quality of customer service, thanks to the communication of the characteristics of the product or service offered before making a purchase; In addition, you have access to e-mail and chat, friendlier media with customers and where to efficiently manage the delivery of orders.
  • Your online business will be accessible from anywhere in the world; which implies that any customer can carry out a transaction through their smart device connected to the Internet and receive it in a short time wherever they are.
  • Customer loyalty and marketing is facilitated; in fact, when a user makes satisfactory transactions within an online store, they will return in complete safety, when they require another product or service; leaving in many cases a favorable review as a recommendation for other potential buyers.

Buying in an online business is very simple, it is practically a matter of completing a few steps and nothing more; those that begin with the search for what is of interest to you, cancellation of its prices and receipt of the product at your destination.

This not only represents an advantage for these businesses but also for those who have little time or the necessary means to move to a physical store.

In this way, costs are reduced at the level of business operation, which translates into better prices, which are tempting for customers; who feel that they are making a good investment of their money.

On the other hand, it is not necessary to have a large number of employees, since the online business can be managed by even a single person, if they know how to organize themselves to meet all orders, transactions and deliveries on time.

A study carried out by the consulting firm Nielsen indicates that purchases of food and beverage products have grown considerably in recent years; something that was usually only possible in physical stores.

While other services such as hotels, travel, discount vouchers and promotions as well as clothing, shoes, books and electronic equipment are leaders in online business.

Why should you have an online business?

August 30, 2020
Companies
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Why should you have an online business? hot topic that many people are considering; since the creation of this type of enterprise generates less expenses than the maintenance of physical facilities, among many other benefits; discover it all here.

What is an online business?

It is an enterprise with commercial purposes within which products and services are offered; through a web site or platform on the internet.

It differs from offline or traditional businesses; due to the fact of not having a space or physical address; such as a store or store that you visit to purchase any product of your interest and which is delivered to you by the owner or manager of the establishment, after paying its cost.

Online businesses allow you to visit it within a space on the internet, which you access and view; without having to leave your home or office.

It usually has a catalog of products that are for sale or the services that are offered through this medium; with sections within which its price, conditions and other specifications are indicated; in addition to the means that you can use to acquire them.

Importance of having an online business

Many entrepreneurs have discovered the versatility of the online market; within which maintenance costs are reduced, which in turn translates into increased profits.

The reasons why you should have an online business are very simple; take note:

  • Internet is the best showcase for your business; its space is practically unlimited; it is seen by users from anywhere in the world; there your brand will be visible and your corporate image will grow rapidly, depending on the prestige you achieve among its users.
  • You can sell and offer services 24 hours a day; Promptly attend to the concerns of your customers and generate feedback to improve your offer day by day, in order to remain competitive in the market.
  • If online business is to offer professional services; You should know that when users need a lawyer, for example, they look for him on the net and select one of those who is in the first positions. That is why your SEO positioning is important, what you achieve, keeping updated and interesting content.
  • The best way to get new customers and retain the ones you already have is by applying simple online marketing techniques; which will be very easy for you if you have an attractive website that generates numerous visits; who over time, will end up being customers.
  • Advertising generates an impact on the needs and preferences of consumers, so you should use the one that has the greatest reach and lowest cost; like the one you have available in your online business.
  • By owning an online business you have the freedom to choose your location and you will not depend on a schedule; You just need to have a computer and a good internet connection.
  • You will manage your online business from different devices, whether it is a computer, desktop computer, tablet or mobile; so you can keep it under surveillance at all times.
  • You can use a work team made up of people from all over the world or simply take care of it by yourself.
  • You will take advantage of the new technological advances for the benefit of your enterprise; since today the world is digital; with stores that operate in a versatile way, using automated responses and systems that manage the purchase and sale of products, practically without human intervention.

It is possible that at the beginning you experience difficulties to adapt to the dynamics of an online business; but progressively and with the help of some applications, organization and discipline; you will discover how easy it is to buy and sell through the internet.

Over time your business will grow, it will multiply and practically without realizing it you will have millions of customers who demand your products and services; Of course, as long as you start off on the right foot and offer them a space in which they feel comfortable and cover their needs and concerns.