As you may have noticed, we've started upping our game here at Internet Business Mastery. We have been producing more and more stuff that we think will create more value for you.
We’re producing more stuff to create more value for you.
This direction fulfills and excites me.
Now, there is a downside to this, and it may not be what you think.
I imagine that many would think the downside to adding more content is time consumption. Clearly it takes more time to write and produce the blog posts, podcasts, AUDIOblogs, VIDEOblogs, and BOOKchats.
No more ‘4 hour work weeks’...and I’m glad about that.
If you love what you do, why would you limit it, right?
Anthony Robbins says that business success is 80% psychological (Mindset) and 20% skillset (technical business knowledge). Most people come to internet business thinking the ratios are 99% skillset (things like: find an audience, put up a blog, create content, social interactions, get paid) AND 1% psychology IF any issues come up.
I empirically disagree with BOTH.
After over 9 years working on my internet businesses, and helping others with theirs, I think the ratio is 90% psychology (mindset) and 10% skillset (technical business knowledge). Getting over my own psychological issues, even now, is far more of a challenge then which WordPress plugin I should use to gain an SEO advantage or finding other ways to drive traffic to the site.
The FIRST Key to Success
With MY ratio in mind, I know that the first key to internet business success is PURPOSE, or as we call it, the Single Motivating Purpose (SMP).
The downside I spoke about before is that most people think the word purpose is spammy, overdone, useless or on the flip side, religious. Frauds and scam artists seem to have sucked the life out of the word and that really makes me mad.
I want to take back the word right now.
Purpose means the reason for which something exists. I see the Single Motivating Purpose as why I exist in regards to serving the world, or as far as Internet Business Mastery is concerned, the SMP is the reason why I exist in regards to serving my chosen audience.
This doesn't take away from other fulfillment factors like taking care of your family or
making your community a better place or other personal fulfillment and responsibilities that have great importance to you. The SMP will still be a part of those interactions, cause it’s the main part of you, but I’m talking about it in regards to business.
Ignoring the First Key to Success
I have rarely seen any of our colleagues talk about purpose. If they do, it’s quick, like they want to get over it as soon as possible.
Purpose is hard and scary for people to think about and talk about. Internet marketers want to get you to the buy button as soon as possible and purpose gets in the way of that, but here is why ignoring purpose is very detrimental in the long run, for you and your business.
- If you don't consider your SMP now, the chances that you will choose a business that will fulfill you in the long-term are slim.This means you may have to start new businesses over again and again, hoping that one might just fulfill you. It may take a bit more time now, but finding your SMP first will give you far more of a chance to find fulfillment in business then just randomly starting business based on the whim of what sounds good that moment.
- You’ll grow to hate your business, but be stuck doing it because of the income it provides. Kinda like the job you have now.
- You will have very little fulfillment, because you don’t have a deep connection with your audience. I think it’s easy to start resenting an audience and sabotaging your business because of it. I've seen it many times, including a couple businesses I've had in the past...
You may be able to last for a long time chasing money and/or business and marketing skill, but without the deep connection to the subject and the audience your lack of connection is a ticking time bomb.
We are dedicated to assisting you in building a business that will not only help you take control of your time, location, and financial freedom, but we want you to actually LOVE and be fulfilled by what you do.
Is that too much to ask for? NO.
Look, if we are going to take all the time and effort to make an internet business, why would we waste time not being happy with it as it succeeds?
Skip the mistake so many others make!
It’s so much easier to just start by finding a random niche and getting your blog started, but don’t fall into that trap. Take the time you need to find your SMP, don’t rush it.
One of the things I see people do is grab an SMP is off the top of their head, like;
“I love nature”
“I like to help people”
“I teach people how to do x”
The process is much deeper than that. I wholeheartedly recommend that you take the time to find the true purpose that will direct the REST OF YOUR LIFE!
We have a free episode to get your started. It's called, Single Motivating Purpose - The missing ingredient. After you listen, if you'd like to go deeper, you can sign up for our Academy and go through the Freedom Business Blueprint course, it has an entire section dedicate to the step by step achievement of finding your SMP.
Purpose Equals Fulfillment
I've talked about my SMP being that I inspire purpose-driven action that leads to freedom, fulfillment, and happiness. You can have a business that brings you freedom without an SMP, many do. But, if you want fulfillment and long term happiness, that comes by getting over the cynical mental training that makes you skeptical about purpose.
I’m taking the word back. Your Single Motivating Purpose is the reason you exist in regards to your audience and how you serve them. Purpose is now ours again and I hope you embrace into your business and the development of your long term fulfillment.
Have you found your SMP and would you mind sharing it?