In this episode, we talk about the a key behavior that prevents the three niche traps: the Demotivation Trap, the “Flash in the Pan” Trap, the Failure to Launch trap.
This key behavior is easily one of the most impactful things that we have discovered in our businesses and for our students' businesses. This behavior is the Single Motivating Purpose (SMP). We first introduced the SMP in episode 185.
Now we give you six criteria that will lead you to your SMP and your ideal business niche.
In This Episode
- 6 criteria for finding your single motivating purpose and ideal business niche
- Common mistakes that lead to chasing the money rather than long-lasting freedom
- 4 examples of SMPs and business ideas for each
Items of Interest
The Six Criteria for a Single Motivating Purpose
- Valuable: It impacts and improves the life of others (beyond just those closes to you)
- Remarkable: It is the product of natural talents that you have at an ability that is higher than average.
- Universal: It shows up in virtually every aspect of your life.
- Energizing: When you do it you are fulfilled, it gives you energy rather than takes it.
- Intrinsic: It comes to you naturally. It feels like home. It is a natural state of being. It feels like the best and ideal way to do things.
- Increasing: Your ability to apply your SMP is continually growing. The ways in which you apply your SMP are continually expanding.
Formula for a Single Motivating Purpose
I get up in the morning to [DO THESE ACTIONS] in order to [PRODUCE THESE VALUABLE RESULTS FOR OTHERS].
Today I feel as if this online business thing was a reverse game of Tetris.
In the beginning the pieces were dropping too fast for me to even differentiate all the different colors, shapes and sizes. I felt like I couldn't keep up and I scrambled around trying to hit at least one.
With time, the pieces have increasingly slowed down. I can now distinguish one piece from another.
And although I am not yet to the point where I can make them all fit, I feel like day by day I am getting better at finding the space for all of them, like they are slowly falling into the right place.
It's been much longer than I had anticipated, and maybe it'll be a long while still... but I can feel things falling into place already.
I've felt like this for a while, now, but the SMP exercise from the Academy 3.0 just brought it home for me today.
Carolina Ayerbe, Bogotá, Colombia
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- Over the next two weeks, notice the things in your life that fit that six SMP criteria
- Makes notes of these things in a notebook
- Sign up for the Freedom Business Blueprint to get the complete checklist on how to define your SMP and find your ideal niche.
What do you think?
What other questions do you have about defining your Single Motivating Purpose?