The results were quite surprising. Jeremy’s first response when seeing them was, “That can’t be right.”
Careful verification showed that indeed, our experiment had worked more than we ever expected. The downloads of our audio content went up by over 60% (and in some cases doubled).
As a result, we’ve made a major change to our content publishing schedule.
In this post we talk about our test, why it worked and what change we made to our content to continue the growth trend.